Content With A Purpose

Cassidy BlackwellDIR. STRATEGIC PROJECTS,

PUBLIC AFFAIRS

@CASSBLACKSF

To Open Doors Is To Open MindsHosts are the heart of our

community.

Host-Led Storytelling: Our Approach

Visit Sweden x Airbnb

Hosts by the Numbers

• 3.1 million active hosts around the world

• Hosts keep up to 97% of what they charge

• Seniors are our one of our fastest growing demographic

• 2017: $1.8 billion USD earned by 280,000 senior hosts

Launched in 2016 with 500 Experiences

Provides excursions, adventures and more

Will launch in over 1000 destinations by the end of 2018.

Powered by local entrepreneurs and fueled by passions

Airbnb ExperiencesMAGICAL TRIPS

Bangkok

Airbnb

Community

3 Pillars for Purposeful Content

Do Good.

• Drive economic growth within communities

• Empower destinations from major cities to emerging markets

• Support environmental sustainability

Healthy TourismOUR GOALS

Office of

Healthy TourismPUERTO RICO LAUNCH

• Launched March 2018

• Partnership with Puerto Rico Tourism Company

• Launched Experiences In Puerto Rico

• Fees donated to non profits

• Press conference with Gov. Rosello, CEO Brian Chesky + Hosts

Office of Healthy TourismPUERTO RICO LAUNCH COVERAGE SNAPSHOT

Be Vocal.

Think Beyond Your Market.

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Takeaways

• Think locally. Not just about the visitors, but your residents.

• Source authentic content and celebrate MOMENTS.

• Stand up for your mission and values. Capture hearts.

• We’re all in this together.