Overview of Airbnb Community in Denmark / 1 Airbnb Community Profile / 2Tourism: A Case Study of Copenhagen / 3 Definitions / 4

Overview of the Airbnb Community in Denmark

AIRBNB LISTINGS VISITED IN THE PREVIOUS YEAR

Guests

Airbnb Listings

Hosts

Airbnb hosts in Denmark have been welcoming guests into their homes since 2009. The following page captures the Airbnb community in Denmark between December 1, 2014 and November 30, 2015.

Overview of Airbnb Community in Denmark

Note: All data above is drawn from Airbnb proprietary bookings data.

Hosts who have hosted in the past year

21,000Average host age

37Annual earnings for a typical host

kr 13,800

Inbound guests in the past year

(711,000 inbound guests since 2009)

405,000Average length of stay per guest

4.2 nightsOutbound guests in the past year

(636,000 outbound guests since 2009)

337,000

Annual nights hosted for a typical listing

22

Airbnb Community Profile

Note: All data above is drawn from Airbnb proprietary bookings data.

58+42 58% Female42% Male

Average host age Hosts over age 50

37 14%

Airbnb hosts in Denmark are regular community members who share their homes occasionally throughout the year with guests who come from all over the world. Airbnb guests are respectful travelers who chose to stay in Airbnb properties because they are looking for an authentic, local experience.

HOST GENDER

Host Profile

Guest Profile

Average age of the booking guest

35 People in the average travel group

2.5

GUEST ORIGIN

3% Asia

2% Australia 1% South & Latin America

13% North America

80% Europe16% Denmark12% Germany12% U.K.

Percent of trips that involve 4 or fewer guests

92%

4.6Average host rating (out of 5)

Tourism: A Case Study in CopenhagenAirbnb grows the tourism pie, attracting many guests who might otherwise not have come, or been able to stay as long. The following page captures some of Airbnb’s impacts to tourism in Denmark’s capital, Copenhagen.

Guest Stays in Copenhagen

Average length of stay per guest (in nights)

4.2 Guests who would not have come or not have stayed as long without Airbnb

21%

Note: All data above is drawn from Airbnb proprietary bookings data, or based on a survey of hosts and guests in Copenhagen.

Guests who would recommend the listing they stayed in to a friend

92%

Guest Spending in Copenhagen

Guests who spent the money they saved by staying on Airbnb on food, shopping, etc.

57%

35+65 35%

GUEST SPENDING THAT STAYS IN THE LOCAL NEIGHBORHOOD (WHERE GUEST STAYED)

AIRBNB LISTINGS VISITED IN COPENHAGEN IN THE PREVIOUS YEAR

Guests who visited local businesses based on host recommendations

59%

Hosts who rent out their primary residence

96%

Definitions

Annual Earnings Median value of total income earned by host during the one-year study period.(Typical Host) Annual earnings are presented for typical hosts.

Average Length of Stay The average length of stay per guest, rather than per trip.

Guest Airbnb community members who stay in Airbnb listings.

Host Airbnb community members who rent space on Airbnb.

Inbound Guest All guests visiting a particular location. Inbound guests includes guests who live in the same location they may have stayed in.

Listing (Active) A property listed on Airbnb. Listings may include entire homes or apartments,

private rooms or shared spaces. Active Listings are all listings that appear on the website during a search. Active listings do not necessarily have availability on a particular date or at all.

Nights Hosted Median value of total nights hosted per listing during the one-year study period.(By Listing) Only listings that were active as of the start of the study period, and had at least

one booking during the study period are included, in order to present the most representative annual values for Airbnb hosting activity.

Outbound Guest All guests from a particular location who booked an Airbnb listing, regardless of where the listing is. There may be some minor overlap between Inbound Guests and Outbound Guests. All guests associated with a particular reservation are attributed to the location of the booking guest.

Typical Host The median host for all hosts who had at least one active listing as of the start of the study period and at least one booking during the study period. Typical host definitions are used to calculate Annual Earnings and Nights Hosted. Presenting the median value for all hosts who were active as of the start of the study period provides the most representative values for the Airbnb host community.