Post on 13-Jun-2015
description
Online Banking
http://www.youtube.com/watch?v=QCxkjci-WXY
Historical Perspective
• Started in the mid 1990’s
• Float Time
• “Check 21”
• Online Banks
Perception
• Identity Theft
• Multi Tasking
• Experiences
• Traditional Styles
Perception
• “Generation Y”
• Novelties
• Banks Values
Socio-Demographic Factors
• SurveyMonkey: Online Banking– Who was Surveyed – 12 questions
Generation Age Range Year RangeGeneration Y 18-26 1982-1990Generation X 27-43 1965-1981Baby Boomers 44-62 1946-1964Gray Market 63 & Up Before 1945
Results & Analyst
0
10
20
30
Positive Nuetral Negative
Opinion of Online Banking
Generation Y
Generation X
Baby Boomers
Gray Market
Results & Analyst
0
5
10
15
Time Spent On The Internet Per Week Generation
YGenerationXBabyBoomersGray Market
Results & Analyst
0
5
10
15
20
Viainternet
In Person MailStatement
PersonalCheckbook
Preferred Form of Banking
Generation Y
Generation X
Baby Boomers
Gray Market
Global Multi Cultural Factors
o Microculturles
– Microsoft Money Plus Premium for 2008
– Intuit QuickBooks
– Gift-giving
Global Multi Cultural Factors
o Australia –Demographics
oCanada- internet safety
Motivation
• Needs– Convenience
• Needs Online Banking Covers– Bank Balance– Transfers– Paying Bills– Information
Values
• Cultural Values
• Consumption-Specific Values
• Product Specific Values
Self-Concept
• Self-Concept
• Ideal Self Concept
• Social Self Concept
• Ideal Social Self
• Negative Self Concept
• Avoid Human Interaction at All Costs
Personality
• Shy, Quite, Reserved
• Self-Conscious
• Value the Dollar
Lifestyle
Attitude
Decision-Making Process
RESULT
Suggestions and Recommendations
• Keep technology up to date
• Cut out any sort of fee related to online banking
• Make deposits online
• Quicker viewing time or for transactions and pending transactions
Suggestions and Recommendations
• Banks could better display fees and interest
• Easy assessable fee and interest calculator on bank website
• Courses to better educate people on online safety and all online functions