Presentation to:

Presented by:

Date:

Communication and Outreach

Presentation

District Nutrition Services Directors

Sheena R. Haynes

December 13, 2016

Reach Them, Teach Them, Keep Them

THE NATIONAL WIC ASSOCIATION

The Basics

• National Campaign unifying participating states

• Developed for the purposes of awareness,

recruitment, retention, and perception

• Officially launched

• Campaign is branded

Components of the Campaign

• Digital ads

• Print ads

(parenting magazines)

• Email

• 800 Number

Reach Them, Teach Them, Keep Them Website

Messaging

What does this mean

for Georgia WIC?

• Participation in the National Campaign

• Implementation of Campaign components

• Execution of Campaign

• Use of Logo or Logos

Campaign Options

• State Office

• Outreach Committee

• National Campaign Committee

QUESTIONS

WIC AND DPH

STATE OFFICE OF VITAL RECORDS

Partnership

Partnership

PURPOSE

• Increase awareness of the

WIC Program

• Increase enrollment into

the WIC Program

OVERVIEW

• Outreach materials will be

displayed and distributed

in vital records offices

across the state

• Outreach materials will be

included in monthly

mailings

Congratulations

on the birth of your

Bundle of joy

Partnership Congratulations Card

WIC Vital Records Partnership Tracking Flyer

How Tracking Flyer WorksSurvey Survey Confirmation

WIC Clinic Staff Expectations

• Accept completed flyer

• Present potential client with gift

Next Steps

• Decide where pilot will take place

• Attend Vital Records Regional Meeting

• Notify the NSD to let him/her know the pilot

details

• If necessary host VICS to discuss partnership

with pilot district WIC staff

QUESTIONS