Dissemination, Communication and Outreach NA2 Status Report

EGEE-III INFSO-RI-222667

Enabling Grids for E-sciencE

www.eu-egee.org

EGEE and gLite are registered trademarks

Catherine GaterNA2 Activity ManagerCERN

EGEE-III First Review, 24-25 June, 2009

Dissemination, Communication and OutreachNA2 Status Report



Presentation Overview

• Activity overview

• Review of objectives

• Structure of NA2 in EGEE-III

• Achievements of NA2 in Year 1

• Issues and mitigating actions

• Plans for Year 2 and beyond

• Summary

NA2 – Catherine Gater - EGEE-III First Review 24-25 June 2009 2



Activity Overview


Country Total PM planned at M24 Total FTE

Austria 5 0.2

Belgium 12 0.5

Bulgaria 6 0.3

CERN 84 3.5

Croatia 6 0.3

Cyprus 6 0.3

Czech Republic 6 0.3

France 56 2.3

Germany 12 0.5

Greece 6 0.3

Hungary 12 0.5

Israel 6 0.3

Italy 47 2.0

Poland 6 0.3

Portugal 6 0.3

Romania 6 0.3

Russia 12 0.5

Serbia 6 0.3

Slovakia 6 0.3

Slovenia 6 0.3

Spain 6 0.3

Turkey 6 0.3

UK 48 2.0

Total PM planned at M24 372

Total FTE 15.5

Manpower: 27 partners, 22 countries, 15.5 FTE

NA2 Budget



Objectives for NA2


The objective of the NA2 activity is to spread the word about the project’s achievements, reach out to current and new adopters of the infrastructure and prepare for a sustainable infrastructure to follow after EGEE-III through a clear dissemination plan by:• Designing and keeping the project’s website up to date.

• Increasing Grid awareness and knowledge through specialist and non-specialist media.

• Contributing to the edition of up-to-date information to users.

• Producing and distributing written material about the project .

• Ensuring journalistic and media coverage of EGEE and its activities.

• Attendance at key events.

• Liaising closely with the project management, training and business activity



NA2 Structure for EGEE-III


• Clusters of competence model• Seven sub tasks

– TNA2.1: Web pages and design– TNA2.2: Materials and

publications– TNA2.3: Media, public relations

and marketing to new users – TNA2.4: Regional effort – TNA2.5: Management,

administration and coordination – TNA2.6: Business analysis and

technology transfer – TNA2.7: Dissemination and

outreach to business communities

CNRS Joint Research Unit (HealthGrid)

CERN

STFC JRU (Queen Mary, Uni of Manchester, Uni of Edinburgh, Imperial College)22 partners

CERN with TRUST-IT

Elsag Datamat, with BT Infrastructures Critiques SAS, CNRS and TRUST-IT

TRUST-IT with Elsag Datamat, BT Infrastructures Critiques and CGG Veritas



EGEE Web Portal Statistics


• Launched 21 May 2008 at the London Business Day.

• Average of 5,860 unique visitors per month.

• Total of 70,331 unique visitors May08 to April09.

• Peaks in September 08 and March 09 near EGEE’08 and 4th User Forum.

• Visitors from countries across the world, including Europe, India, Africa and the US.



EGEE Websites




EGEE Websites


• Portal approach so all information is in one place for easy navigation.

• Each activity keeps their own section up to date.

• NA2 updates dissemination section, press room, news and events.

• ‘EGEE in the headlines’ page featuring highlights from media coverage.

• Feedback from users is good, 85% of respondents to a survey at the EGEE 4th User Forum thought the design was ‘good’ or ‘very good’.

• User web portal launched with RSS feed and information for the user community.

• Consortium area developed with links to activity sites and wikis.

• Project image gallery now available, as well as style guides, poster and infosheet templates, information for the business community and a guide to working with the media.



EGEE Publications


Director’s Letter, issued monthly

Project newsletter, issued quarterly, 1400 subscribers

Infosheets, 26 available in up to 5 languages

Press releases, 18 issued by central office, 57 across NA2

• New EGEE-III brand established.• New templates for press releases, posters

and infosheets.• Director’s Letter redesigned with a new

readable style.• Project Newsletter issued in HTML format.



EGEE Publications


• 14-page A5 leaflet about EGEE• Infrastructure poster• Collaborating Projects brochure

designed and produced• Book of Abstracts for 4th User

Forum• EGEE In the Headlines booklet



EGEE Publications


• Over 50 articles for International Science Grid This Week.

• Paper for the 21st CODATA Conference Proceedings.

• 2000 word article for eStrategies Projects magazine.

• Articles for HPCwire, OMII-UK’s Newsletter, CERN Computer Newsletter, research*eu, Belief-II’s Zero-In magazine.



EGEE’08, Istanbul


• 529 participants from 47 countries.

• 5 press releases, rebroadcast by HPCwire, Supercomputing Online and Innovations Report, sent to 4000 journalists via AlphaGalileo and EGEE contacts lists.

• Announced in iSGTW, attended by the Editor.

• Media sponsors: HPCwire, GridCast, iSGTW.

• Two dissemination sessions, one featuring an Economist journalist.

• Collaboration with GridTalk to blog from the event via the GridCast website – 56 blog posts and 15 podcasts published.



EGEE 4th User Forum, Catania


• Events and launches included: launch of GridGuide; announcement of the location of EGI.eu; MoU signed with BalticGrid-II.

• 3 press releases: Cardiogenics Consortium’s paper in Nature; launch of the Glue 2.0 specification and a demo of an ancient Greek instrument resurrected using the grid.

• Epigonion story picked up the London Times, international coverage in ScienceDaily, BBC Radio 4, MSNBC.com and Discovery News.

• First ‘Web 2.0’ event: event blog with GridCast, 56 posts from EGEE, OGF, OGF-Europe, EGI, Gridtalk and 19 webcasts.

• New EGEE Twitter feed meant delegates and others could follow the conference live – nearly 200 messages posted from Twitterers.

• Flickr tag announced at the opening plenary -450 images uploaded.



EGEE and social networking sites


• New for EGEE’08• Experimented with blogs and

Twitter in between events• EGEE 4th User Forum the first

‘Web 2.0 event’



Other Events


Supercomputing’08, Texas, Nov 08

LHCGridFest, CERN, Oct 08

ICT, Lyon, Nov 08

Research Connection, Prague, Mar 09

SSOKU09 Workshop, Brussels, Jan 09



EGEE in the media: Press cuttings


• BBC World Service Radio, UK; 28 April 2009: Interview with Domenico Vicinanza about reconstructing the epigonion and the Lost Sounds Orchestra.

• Discovery News, 17 March 2009: "Ancient instrument revived by computing“

• BBC Radio 4, UK; 10 March 2009: Interview with Domenico Vicinanza about reconstructing the epigonion.

• The Times, London, UK; 9 March 2009: "Sound of long-lost Ancient Greek instruments recreated by computer experts"

• HPCwire; 4 March 2009: "Achieving Grid Interoperation Through Standardisation"

• ScienceDaily; 3 March 2009: "Worldwide Grid Helps In Fight Against Heart Disease"

• HPCwire; 2 March 2009: "EGEE Launches GridGuide" • Nature Genetics, March 2009: "Genome-wide haplotype association study

identifies the SLC22A3-LPAL2-LPA gene cluster as a risk locus for coronary artery disease"

• Popular Science, US; 10 February 2009: "Argh! Tech Fights Back" • International Science Grid this Week; 21 January 2009: "Rough waters:

fighting piracy with technology" • IEEE computer society; January 2009: "The Organization and

Management of Grid Infrastructures" • eStrategies; October 2008: "Snapshots of the amazing world of GRID" • The Times, London, UK; 29 September 2008: "Grid of 100,000 computers

heralds new internet dawn" • The Telegraph, London, UK; 9 September 2008: "The Grid' will see 80,000

computer network processing data from LHC" • BBC News; 8 September 2008: "Large Hadron Collider: The Grid"



Regional EGEE Activities


• 5 local websites;• 240 events organised or attended;• 38 newsletters issued, 82 materials

produced or translated;• 57 press releases, 43 interviews,

172 press cuttings;• 168 scientific papers.



Summary Metrics


INDICATORS QR1 May –

July 2008

QR2 August – October

2008

QR3 November – January

2009

QR4February –

March 2009

TOTAL

News releases issued (central, local and translations)

15 20 3 19 57

Number of media contacts the releases are sent to

4,935 4,000 1,014 6,122 16,071

Press cuttings 34 64 26 48 172

Interviews 10 29 1 3 43

Scientific papers 28 9 48 83 168

Industrial & governmental events organised

1 3 1 12 17

Industrial & governmental events attended

1 17 11 2 31

Number of materials produced or translated

5 44 8 25 82

Number of newsletters issued 1 12 11 14 38

Number of unique visitor per month on websites

15,293 19,203 13,191 13,115 60,802

Internal events organised (Project & Activity meetings)

0 1 1 2 4

Number of events organised 13 26 16 26 81

Number of events attended 17 26 35 9 87

Useful contacts made 21 16 3 6 46



Overall Project Metrics


Objectives Metric Q1 Q2 Q3 Q4 Target at end of Year 1 (achieved)

Dissemination & Outreach

Events attended 17 26 35 9 70 (87)

Events organised 13 26 16 26 80 (81)

Business events organised 1 3 1 12 10 (17)



Plans for Year 2 (1)


• Web pages and design– Improve communication with the EGEE user community, particularly

about transition to EGI, working with other activities.

– Work closely with EGI_DS and EGI.eu.

– Full audit of all EGEE web sites, past and present, to develop a transition strategy.

– A task force will be put in place during the final 6 months to implement this strategy.

• Materials and publications– Continue to issue Director’s Letters, Project Newsletters and articles.

– Develop materials explaining the EGI resources for users and ESFRI projects

– Archive materials and templates and investigate public repositories eg Belief.

– Maintain the online image gallery hosted by HealthGrid.





• Media, public relations and marketing to new users– Combine NA2, NA4 and communication channels to reach users.

– Attend major events, including joint EGEE/EGI booths at Research Connection 09 in Prague, Supercomputing 09, Oregon and CeBIT, Germany.

– Use media sponsors GridTalk, iSGTW and HPCwire to disseminate messages about the transition to the trade press and general media .

• Regional effort– The regional dissemination within EGI is an NGI InternationalTask.

– NA2 regional effort will be migrated to NGI funded resources wherever possible to preserve core tasks.

– Local resources will be used for maximum effect to communicate the transition to EGI to local user communities.

– Archive local resources eg NA2 twiki.





• Management, admin and coordination– Main point of contact between NA2 and dissemination teams from EGI_DS,

EGI.eu and the emerging NGIs and SSCs.

– Coordinate the transition strategies and host further face-to-face meetings for partners.

– Produce DNA2.8 final report on dissemination.

– Work with the Business tasks on a Dissemination Work Package to form part of a proposed New Users SSC.



Issues and mitigating actions

NA2 – Catherine Gater- EGEE-III First Review 24-25 June 2009 23

• Non-responsive partners– At the end of the first quarter, University of Melbourne and Tel Aviv University

were unresponsive – no official named contact and no metrics reported.– By close of the second quarter, named partners added to the Execution Plan

and metrics submitted for the first two quarters.• Online metrics tool

– Updates required to the tool, maintained by University of Edinburgh.– Updates not implemented due to staff recruitment issues.– By end of January, issues had been resolved and the updates completed.

• Media sponsor– Grid Today (renamed OnDemand Enterprise) ceased trading suddenly in

December 2008.– Relationship with sister publication, HPCwire has been fruitful so no further

media sponsorship deal with an additional publication has been sought.

• Internal communication– A perennial issue in a project of the size and complexity of EGEE.– Regular sourcing of new success stories is vital to maintain the profile of

EGEE externally.– Build on networks in NA4, NA3 and the CPLO – must work closely together

to communicate with users in particular, as identified by the EAC.



Summary


• Achievements– All Deliverables, Milestones and project overall metrics achieved for the first year.– High profile for EGEE maintained at several key events in the grid calendar, some

attracting thousands of delegates.– Significant contribution to EGEE’08 and EGEE 4th User Forum, including media and

outreach campaigns generating press coverage in the Times, Telegraph, BBC Radio 4, BBC World News and Discovery News.

– Used Web 2.0 channels such as blogs, social networking sites and micro-blogging tools to spread the word about grid success stories.

– Several EGEE-III web sites launched, including the main portal and event websites.– New EGEE-III brand rolled out to all EGEE publications, including newsletters,

posters, infosheets and brochures.– Wide range of articles published in iSGTW, HPCwire, Zero-In and eStrategies

Projects Magazine.– Rich and varied range of dissemination activities by regional partners, including

websites, original and translated materials, scientific papers, events, press releases and press cuttings.

• Issues: Internal communication– Maintain a flow of success stories from the other EGEE activities to NA2 to

communicate more effectively with users via the website, published materials and the trade and general press.

Dissemination, Communication and Outreach NA2 Status Report

Documents

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