Communication and Outreach Presentation and Outreach...Communication and Outreach Presentation...
Transcript of Communication and Outreach Presentation and Outreach...Communication and Outreach Presentation...
Presentation to:
Presented by:
Date:
Communication and Outreach
Presentation
District Nutrition Services Directors
Sheena R. Haynes
December 13, 2016
Reach Them, Teach Them, Keep Them
THE NATIONAL WIC ASSOCIATION
The Basics
• National Campaign unifying participating states
• Developed for the purposes of awareness,
recruitment, retention, and perception
• Officially launched
• Campaign is branded
Components of the Campaign
• Digital ads
• Print ads
(parenting magazines)
• 800 Number
Reach Them, Teach Them, Keep Them Website
Messaging
What does this mean
for Georgia WIC?
• Participation in the National Campaign
• Implementation of Campaign components
• Execution of Campaign
• Use of Logo or Logos
Campaign Options
• State Office
• Outreach Committee
• National Campaign Committee
QUESTIONS
WIC AND DPH
STATE OFFICE OF VITAL RECORDS
Partnership
Partnership
PURPOSE
• Increase awareness of the
WIC Program
• Increase enrollment into
the WIC Program
OVERVIEW
• Outreach materials will be
displayed and distributed
in vital records offices
across the state
• Outreach materials will be
included in monthly
mailings
Congratulations
on the birth of your
Bundle of joy
Partnership Congratulations Card
WIC Vital Records Partnership Tracking Flyer
How Tracking Flyer WorksSurvey Survey Confirmation
WIC Clinic Staff Expectations
• Accept completed flyer
• Present potential client with gift
Next Steps
• Decide where pilot will take place
• Attend Vital Records Regional Meeting
• Notify the NSD to let him/her know the pilot
details
• If necessary host VICS to discuss partnership
with pilot district WIC staff
QUESTIONS