#COM280 | Think digital

Post on 06-Dec-2014

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The transition from an analog to a digital world. Inspired by the works of Clay Shirky and Kevin Kelly.

Transcript of #COM280 | Think digital

COM280 @giorgiotedx

Think Digital#COM280

Based on the works of Clay Shirky and Kevin Kelly

COM280 @giorgiotedx Did You Know?

COM280 @giorgiotedx Did You Know?

DID YOU KNOW ?

COM280 @giorgiotedx Did You Know?

COM280 @giorgiotedx

Digitizing the world

Digitizing the world

COM280 @giorgiotedx

100 Billion

Digitizing the world

Digitizing the world

COM280 @giorgiotedx

100 Billion700.000 servers

Digitizing the world

Digitizing the world

COM280 @giorgiotedx

100 Billion700.000 serversMicroYahoo

Digitizing the world

Digitizing the world

COM280 @giorgiotedx

100 Billion700.000 serversMicroYahooChrome

Digitizing the world

Digitizing the world

COM280 @giorgiotedx Principles

COM280 @giorgiotedx

PRINCIPLES OLD

Principles

COM280 @giorgiotedx

PRINCIPLESClassify

OLD

Principles

COM280 @giorgiotedx

PRINCIPLESClassify

CategorizeO

LD

Principles

COM280 @giorgiotedx

PRINCIPLESClassify

CategorizeArrange

OLD

Principles

COM280 @giorgiotedx

PRINCIPLESClassify

CategorizeArrangeOrganize

OLD

Principles

COM280 @giorgiotedx

PRINCIPLESClassify

CategorizeArrangeOrganize

Understand

OLD

Principles

COM280 @giorgiotedx

PRINCIPLESClassify

CategorizeArrangeOrganize

Understand

NEW

OLD

Principles

COM280 @giorgiotedx CRACKS

COM280 @giorgiotedx

KNOWLEDGEIS IN

TROUBLECRACKS

COM280 @giorgiotedx

KNOWLEDGEIS IN

TROUBLEKNO

WLE

DGE

CRACKS

COM280 @giorgiotedx

KNOWLEDGEIS IN

TROUBLEKNO

WLE

DGE

CRACKS

COM280 @giorgiotedx

KNOWLEDGEIS IN

TROUBLEKNO

WLE

DGE AUTHO

RITIES

CRACKS

COM280 @giorgiotedx

KNOWLEDGEIS IN

TROUBLEKNO

WLE

DGE AUTHO

RITIES

CRACKS

COM280 @giorgiotedx E-MAILS FROM BAGHDAD

COM280 @giorgiotedx

Farnaz FassihiE-MAILS FROM BAGHDAD

E-MAILS FROM BAGHDAD

COM280 @giorgiotedx KEVIN SITES

COM280 @giorgiotedx

Kevin Sites HOT ZONE

KEVIN SITES

COM280 @giorgiotedx KEVIN SITES

COM280 @giorgiotedx KEVIN SITES

COM280 @giorgiotedx KEVIN SITES

COM280 @giorgiotedx KEVIN SITES

Sony HDR-HC1 Samsung SC-X105L Apple 12-inch PB Hughes R-BGANSatellite Modem

1800 U$ 500 U$ 1700 U$ 475 U$

4475 U$

COM280 @giorgiotedx PERSONAL VOICE

COM280 @giorgiotedx PERSONAL VOICE

COM280 @giorgiotedx

Personal

PERSONAL VOICE

COM280 @giorgiotedx

Personal

Removing PERSONAL VOICE

COM280 @giorgiotedx

Personal

Removing PERSONAL VOICE

COM280 @giorgiotedx Encyclopedias

COM280 @giorgiotedx

Encyclopedias

Encyclopedias

COM280 @giorgiotedx

Encyclopedias

Encyclopedias

Top to Bottom

COM280 @giorgiotedx

Encyclopedias

Encyclopedias

Bottom to Top Top to Bottom

COM280 @giorgiotedx DESCARTES

COM280 @giorgiotedx

René

Des

carte

s1600

DESCARTES

COM280 @giorgiotedx

René

Des

carte

s1600 I THINK THEREFORE

I AM

DESCARTES

COM280 @giorgiotedx

René

Des

carte

s1600 I THINK THEREFORE

I AMKnowledge is

embedded in usDESCARTES

COM280 @giorgiotedx WIKI

COM280 @giorgiotedx

Anybody can contribute to an entryWIKI

COM280 @giorgiotedx

Anybody can contribute to an entryAnybody can edit an entry

WIKI

COM280 @giorgiotedx WIKI

COM280 @giorgiotedx WIKI

Gossip

Disinformation

Lies

Denigration

COM280 @giorgiotedx WIKI

Gossip

Disinformation

Lies

Denigration

Defamation

COM280 @giorgiotedx WIKI

Gossip

Disinformation

Lies

Denigration

Defamation

1.000.000 Articles

COM280 @giorgiotedx WIKI

Gossip

Disinformation

Lies

Denigration

Defamation

1.000.000 ArticlesHigh Accuracy

COM280 @giorgiotedx

Big change in what constitutes authority

over knowledge

WIKI

1.000.000 ArticlesHigh Accuracy

COM280 @giorgiotedx WIKI

COM280 @giorgiotedx

Encyclopedias

Who should we believe in ?

WIKI

COM280 @giorgiotedx

Encyclopedias

Who should we believe in ?

WIKI

KNOWLEDGE IS NOT SIMPLY TRUE BELIEF

COM280 @giorgiotedx

Encyclopedias

Who should we believe in ?

WIKI

KNOWLEDGE IS NOT SIMPLY TRUE BELIEFKNOWLEDGE IS JUSTIFIED TRUE BELIEF

COM280 @giorgiotedx JUSTIFICATION

COM280 @giorgiotedx

What constitutes justification ?JUSTIFICATION

COM280 @giorgiotedx

Experience

What constitutes justification ?JUSTIFICATION

COM280 @giorgiotedx

Experience Logic

What constitutes justification ?JUSTIFICATION

COM280 @giorgiotedx

Experience Logic Science

What constitutes justification ?JUSTIFICATION

COM280 @giorgiotedx

Experience Logic Science Fate

What constitutes justification ?JUSTIFICATION

COM280 @giorgiotedx SHAPE OF KNOWLEDGE

COM280 @giorgiotedx

SHAPE OF KNOWLEDGE

SHAPE OF KNOWLEDGE

COM280 @giorgiotedx

SHAPE OF KNOWLEDGEAristotle (384 BC – 322 BC)

SHAPE OF KNOWLEDGE

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SHAPE OF KNOWLEDGEAristotle (384 BC – 322 BC)

10 Categories

SHAPE OF KNOWLEDGE

COM280 @giorgiotedx

substance

SHAPE OF KNOWLEDGEAristotle (384 BC – 322 BC)

10 Categoriesquantity

quality

relation

place

posture

possession

action

passion

time

SHAPE OF KNOWLEDGE

COM280 @giorgiotedx

substance

SHAPE OF KNOWLEDGEAristotle (384 BC – 322 BC)

10 Categories

SHAPE OF KNOWLEDGE

COM280 @giorgiotedx

substance

SHAPE OF KNOWLEDGEAristotle (384 BC – 322 BC)

10 Categories

GroupingSHAPE OF KNOWLEDGE

COM280 @giorgiotedx

substance

SHAPE OF KNOWLEDGEAristotle (384 BC – 322 BC)

10 Categories

Grouping SplittingSHAPE OF KNOWLEDGE

COM280 @giorgiotedx

SHAPE OF KNOWLEDGEAristotle (384 BC – 322 BC)

10 Categories

Grouping Splitting

Heliconia

SHAPE OF KNOWLEDGE

COM280 @giorgiotedx

What it is

SHAPE OF KNOWLEDGEAristotle (384 BC – 322 BC)

10 Categories

Grouping Splitting

Heliconia

SHAPE OF KNOWLEDGE

COM280 @giorgiotedx

What it isWhat it is not

SHAPE OF KNOWLEDGEAristotle (384 BC – 322 BC)

10 Categories

Grouping Splitting

Heliconia

SHAPE OF KNOWLEDGE

COM280 @giorgiotedx 18

SHAPE OF KNOWLEDGE

SHAPE OF KNOWLEDGE

COM280 @giorgiotedx 18

SHAPE OF KNOWLEDGE

SHAPE OF KNOWLEDGE

TROUSERS T SHIRTS

TROUSERS T SHIRTS

TROUSERS T SHIRTS

GroupingSplitting

TROUSERS T SHIRTS

GroupingSplitting

TROUSERS T SHIRTS

GroupingSplitting

Knowledge ends where the Miscellaneous

begins

COM280 @giorgiotedx BETTMAN ARCHIVE

COM280 @giorgiotedx

BETTMAN ARCHIVE

BETTMAN ARCHIVE

COM280 @giorgiotedx

BETTMAN ARCHIVE11 million photographs

BETTMAN ARCHIVE

COM280 @giorgiotedx

BETTMAN ARCHIVE11 million photographs

BETTMAN ARCHIVE

COM280 @giorgiotedx

BETTMAN ARCHIVE11 million photographs

Lim

esto

ne M

ines

BETTMAN ARCHIVE

COM280 @giorgiotedx BETTMAN ARCHIVE

COM280 @giorgiotedx

Cave 1

BETTMAN ARCHIVE

COM280 @giorgiotedx

Cave 1First order of organizationPhysical pictures are organized

BETTMAN ARCHIVE

COM280 @giorgiotedx

Cave 1 Cave 2First order of organizationPhysical pictures are organized

BETTMAN ARCHIVE

COM280 @giorgiotedx

Cave 1 Cave 2First order of organization Second order of organizationPhysical pictures are organized Card archive - representations

of pictures are organized

BETTMAN ARCHIVE

COM280 @giorgiotedx

Cave 1 Cave 2First order of organization Second order of organizationPhysical pictures are organized Card archive - representations

of pictures are organizedMETADATA = INFORMATION ABOUT INFORMATION

BETTMAN ARCHIVE

COM280 @giorgiotedx

Cave 1 Cave 2First order of organization Second order of organizationPhysical pictures are organized Card archive - representations

of pictures are organizedMETADATA = INFORMATION ABOUT INFORMATION

560 miles of filing cabinets 12 miles of filing cabinets

BETTMAN ARCHIVE

COM280 @giorgiotedx ON LINE CONTENT

COM280 @giorgiotedx

WE ARE NOW MOVING ANY CONTENT ON LINEON LINE CONTENT

COM280 @giorgiotedx

WE ARE NOW MOVING ANY CONTENT ON LINE

What can we do in the digital world that is so hard to do in the physical world ?

ON LINE CONTENT

COM280 @giorgiotedx

PHYSICAL WORLD

DIGITAL - PHYSICAL

COM280 @giorgiotedx

PHYSICAL WORLD

DIGITAL - PHYSICAL

COM280 @giorgiotedx

PHYSICAL WORLDT-SHIRTS

DIGITAL - PHYSICAL

COM280 @giorgiotedx

PHYSICAL WORLD

DIGITAL - PHYSICAL

COM280 @giorgiotedx

PHYSICAL WORLD

PHOTOGRAPHIC

DIGITAL - PHYSICAL

COM280 @giorgiotedx

PHYSICAL WORLD DIGITAL WORLD

PHOTOGRAPHIC

DIGITAL - PHYSICAL

COM280 @giorgiotedx

PHYSICAL WORLD DIGITAL WORLD

PHOTOGRAPHIC PHOTOGRAPHIC

DIGITAL - PHYSICAL

COM280 @giorgiotedx

PHYSICAL WORLD DIGITAL WORLD

PHOTOGRAPHIC PHOTOGRAPHIC

ELECTRONIC

DIGITAL - PHYSICAL

COM280 @giorgiotedx

PHYSICAL WORLD DIGITAL WORLD

PHOTOGRAPHIC PHOTOGRAPHIC

ELECTRONIC

HOLIDAY STUFF

DIGITAL - PHYSICAL

COM280 @giorgiotedx

PHYSICAL WORLD DIGITAL WORLD

PHOTOGRAPHIC PHOTOGRAPHIC

ELECTRONIC

HOLIDAY STUFF

JOHN

DIGITAL - PHYSICAL

COM280 @giorgiotedx

PHYSICAL WORLD DIGITAL WORLD

PHOTOGRAPHIC PHOTOGRAPHIC

ELECTRONIC

HOLIDAY STUFF

JOHN

MEMORIESDIGITAL - PHYSICAL

COM280 @giorgiotedx

THE MORE LINKS THE GREATERTHE VALUE !

DIGITAL WORLD

PHOTOGRAPHIC

ELECTRONIC

HOLIDAY STUFF

JOHN

MEMORIESDIGITAL - PHYSICAL

COM280 @giorgiotedx ORGANIZATION

COM280 @giorgiotedx

WHO OWNS THE INFORMATIONOWNS THE ORGANIZATION OF THE INFORMATION

ORGANIZATION

COM280 @giorgiotedx

WHO OWNS THE INFORMATIONOWNS THE ORGANIZATION OF THE INFORMATION

ORGANIZATION

COM280 @giorgiotedx

THE STOREOWNS THE ORGANIZATIONOF THE INFORMATION

ORGANIZATION

COM280 @giorgiotedx ORGANIZATION

COM280 @giorgiotedx ORGANIZATION

NEWEGG

COM280 @giorgiotedx ORGANIZATION

NEWEGG

COM280 @giorgiotedx ORGANIZATION

NEWEGG

COM280 @giorgiotedx ORGANIZATION

NEWEGGWHO OWNS THEINFORMATIONNO LONGEROWNS THEORGANIZATIONOF THE INFO

COM280 @giorgiotedx ORGANIZATION

COM280 @giorgiotedx ORGANIZATION

COM280 @giorgiotedx ORGANIZATION

COM280 @giorgiotedx ORGANIZATION

COM280 @giorgiotedx

DSC014568.JPG

ORGANIZATION

COM280 @giorgiotedx ORGANIZATION

COM280 @giorgiotedxSOCIAL TAGGING

ORGANIZATION

COM280 @giorgiotedx

Kathy Lee

John Lord

Amy Stuart

SOCIAL TAGGINGORGANIZATION

COM280 @giorgiotedx

Kathy Lee

John Lord

Amy Stuart

ORGANIZATION

DISTRIBUTE THE TASK OF ADDING INFORMATION TO AN EXTREMELY VAST USER COMMUNITY

RICH OBJECTS

PHYSICAL WORLDClassify

CategorizeArrangeOrganize

Understand

RICH OBJECTS

PHYSICAL WORLDClassify

CategorizeArrangeOrganize

Understand

RICH OBJECTS

PHYSICAL WORLDClassify

CategorizeArrangeOrganize

Understand

DIGITAL WORLDRICH METADATA

RICH OBJECTS

RICH METADATA

USERS CAN NOW SEARCH DATA AROUND THE OBJECT

RICH OBJECTS

COM280 @giorgiotedx RICH OBJECTS

COM280 @giorgiotedx

PHYSICAL WORLD

RICH OBJECTS

COM280 @giorgiotedx

PHYSICAL WORLDLibrary

RICH OBJECTS

COM280 @giorgiotedx

DIGITAL WORLD

RICH OBJECTS

COM280 @giorgiotedx

DIGITAL WORLDINFORMATION ABOUT THE BOOK

RICH OBJECTS

COM280 @giorgiotedx

DIGITAL WORLDINFORMATION ABOUT THE BOOKINFORMATION ABOUT THE AUTHOR

RICH OBJECTS

COM280 @giorgiotedx

DIGITAL WORLDINFORMATION ABOUT THE BOOKINFORMATION ABOUT THE AUTHORINFORMATION ABOUT OTHER BOOKS WRITTEN BY THE AUTHOR

RICH OBJECTS

COM280 @giorgiotedx

DIGITAL WORLDINFORMATION ABOUT THE BOOKINFORMATION ABOUT THE AUTHORINFORMATION ABOUT OTHER BOOKS WRITTEN BY THE AUTHORINFORMATION ABOUT WHAT PEOPLE THINK ABOUT THE BOOK

RICH OBJECTS

COM280 @giorgiotedx

DIGITAL WORLDINFORMATION ABOUT THE BOOKINFORMATION ABOUT THE AUTHORINFORMATION ABOUT OTHER BOOKS WRITTEN BY THE AUTHORINFORMATION ABOUT WHAT PEOPLE THINK ABOUT THE BOOKINFORMATION ABOUT BOOKS WRITTEN ABOUT THE BOOK

RICH OBJECTS

COM280 @giorgiotedx

DIGITAL WORLDTHE CONTENT ITSELF BECOMES INFORMATION

DATA =

RICH OBJECTS

COM280 @giorgiotedx RICH OBJECTS

DIGITAL WORLD

COM280 @giorgiotedx

Knowledge startswhen the miscellaneous

begins!RICH OBJECTS

DIGITAL WORLD

COM280 @giorgiotedx

Looking forinfo

The

Kenm

ore

case

THE KENMORE CASE

COM280 @giorgiotedx THE KENMORE CASE

COM280 @giorgiotedx THE KENMORE CASE

8CLICKS

COM280 @giorgiotedx THE KENMORE CASE

COM280 @giorgiotedx THE KENMORE CASE

Barolo Kenmore HE5t Steam

COM280 @giorgiotedx THE KENMORE CASE

296RESULTS

COM280 @giorgiotedx THE KENMORE CASE

3CLICKS

COM280 @giorgiotedx THE KENMORE CASE

Jim

COM280 @giorgiotedx THE KENMORE CASE

Jim"Very silent during the

cycles"

COM280 @giorgiotedx THE KENMORE CASE

Jim"Requires average

amount of detergent"

COM280 @giorgiotedx THE KENMORE CASE

Jim" Little heavy to

move so do mount on wheels"

COM280 @giorgiotedx THE KENMORE CASE

Jim" The end

cycle buzzer is loud like a car alarm ! "

COM280 @giorgiotedx THE KENMORE CASE

COM280 @giorgiotedx THE KENMORE CASE

Why do I prefer to believe in Jim?

COM280 @giorgiotedx THE KENMORE CASE

Why do I prefer to believe in Jim?Jim speaks with a human voice

Voice is a powerful authority in the digital world

COM280 @giorgiotedx MUSIC

COM280 @giorgiotedx

MUSICINDUSTRY

MUSIC

COM280 @giorgiotedx

0

MUSIC

COM280 @giorgiotedx

0

MUSIC

COM280 @giorgiotedx

0

MUSIC

COM280 @giorgiotedx

0

MUSIC

COM280 @giorgiotedx

0

MUSIC

COM280 @giorgiotedx

0

MUSIC

COM280 @giorgiotedx

0

# 1 Album

MUSIC

COM280 @giorgiotedx

0

2.5

5.0

7.5

10.0

2000 2002 2004 2006 2008

0

# 1 Album

NSYNC9.9 million2000

MUSIC

COM280 @giorgiotedx

0

2.5

5.0

7.5

10.0

2000 2002 2004 2006 2008

0

# 1 Album

EMINEM7.6 million2002

MUSIC

COM280 @giorgiotedx

0

2.5

5.0

7.5

10.0

2000 2002 2004 2006 2008

0

# 1 Album

USHER6.2 million2004

MUSIC

COM280 @giorgiotedx

0

2.5

5.0

7.5

10.0

2000 2002 2004 2006 2008

0

# 1 Album

HIGH STREEET MUSICAL0.2 million2006

MUSIC

COM280 @giorgiotedx 36MUSIC

COM280 @giorgiotedx 36

0 5 10 15 20

MUSIC RETAIL U.S.

MUSIC

COM280 @giorgiotedx 36

0 5 10 15 20

6%

MUSIC RETAIL U.S.

MUSIC

COM280 @giorgiotedx 36

0 5 10 15 20

6%13%

MUSIC RETAIL U.S.

MUSIC

COM280 @giorgiotedx 36

0 5 10 15 20

6%13%15%

MUSIC RETAIL U.S.

MUSIC

COM280 @giorgiotedx 36

0 5 10 15 20

6%13%15%

19%MUSIC RETAIL U.S.

MUSIC

COM280 @giorgiotedx

37

DIGITAL RIGHTS MANAGEMENT

DRM

COM280 @giorgiotedx

37

DIGITAL RIGHTS MANAGEMENT

DRM

DRM

COM280 @giorgiotedx

37

DIGITAL RIGHTS MANAGEMENT

DRM

DRM

COM280 @giorgiotedx

37

DIGITAL RIGHTS MANAGEMENT

DRM

DRM +17%

MUSIC

MUSIC

MUSIC

MUSIC

0.99 U$MUSIC

0.99 U$1.80 U$

MUSIC

MUSIC

MUSIC

MUSIC

MUSIC

WORLD

MUSIC

MUSIC

MUSIC

COM280 @giorgiotedx

VIDEOGAMEINDUSTRY

VIDEOGAME

COM280 @giorgiotedx ANIMATION

COM280 @giorgiotedx ANIMATION

COM280 @giorgiotedx ANIMATION

The biggest opening in US Entertainment History

COM280 @giorgiotedx ANIMATION

240Million U$

COM280 @giorgiotedx ANIMATION

ONE DAY240Million U$

COM280 @giorgiotedx ANIMATION

COM280 @giorgiotedx ANIMATION

150 Million U$

COM280 @giorgiotedx ANIMATION

COM280 @giorgiotedx ANIMATION

COM280 @giorgiotedx

MULTI PLATFORMSANIMATION

COM280 @giorgiotedx

ELECTRONIC ARTSANIMATION

COM280 @giorgiotedx

2006 - 3 Billion U$ANIMATION

COM280 @giorgiotedx ANIMATION

COM280 @giorgiotedx ANIMATION

COM280 @giorgiotedx PLAYTV

COM280 @giorgiotedx PLAYTV

COM280 @giorgiotedx PLAYTV

COM280 @giorgiotedx AVAT

AR

s computer user's representation of himself

COM280 @giorgiotedx AVAT

AR

AVATAR are graphic representation of ourselves

s computer user's representation of himself

COM280 @giorgiotedx AVAT

AR

s computer user's representation of himself

COM280 @giorgiotedx AVAT

AR

s computer user's representation of himself

COM280 @giorgiotedx AVAT

AR

s computer user's representation of himself

COM280 @giorgiotedx NYTIMES

COM280 @giorgiotedx NYTIMES

COM280 @giorgiotedx NYTIMES

COM280 @giorgiotedx NYTIMES

COM280 @giorgiotedx NYTIMES

COM280 @giorgiotedx NYTIMES

COM280 @giorgiotedx NYTIMES

COM280 @giorgiotedx Media

MEDIA

COM280 @giorgiotedx Media

MEDIA

COM280 @giorgiotedx Media

MEDIA

Links !

COM280 @giorgiotedx Media

MEDIA

Links !Personal Voice

COM280 @giorgiotedx Media

MEDIA

Links !Personal VoiceAcross all media

COM280 @giorgiotedx Media

MEDIA

Links !Personal VoiceAcross all mediaLook for the mouse !