dtc 356information, information, information is...

Thursday, January 16, 14

information is/as

http://www.youtube.com/watch?v=3A1LvXRnpVg

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how we ‘see’ information matters

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how one sees information

• perspective

• positioned

• social

• learned

• dynamic

• cultural

• embedded/naturalized (just ‘is’)

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information has a cultural bias

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ethnocentrism

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Thursday, January 16, 14

information overload*new, old, updated?

http://www.npr.org/2010/11/29/131671951/information-overload-is-not-unique-to-digital-

age

Thursday, January 16, 14

key terms web 2.0

• web as platform

• participation/ co-creation

• crowdsourcing (‘wisdom’ of crowds?)

• folksonomy (and tagging)

• data & metadata

• information shadow (growing?)

• privacy and access (this is a BIG one)

Thursday, January 16, 14

web as...network

co-createdharnessing collective intelligence

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• free labor / selective information

• possibilities of / for exploitation

• little or no ‘value added’ (the ‘lick this’ problem...)

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metadata

‘information about information’

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information shadow(s)

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Worldwide, there are over 950 million Facebook users. (Source: Facebook) What this means for you: In case you had any lingering doubts, statistically, Facebook is too big to ignore.

Thursday, January 16, 14

Photo uploads total 300 million per day. (Source: Gizmodo) The Implication: Again, this is an indication of engaged users; also, it is an indication that there are a lot of photos, as well as other information, competing for users’ attention, so target your efforts strategically.

Thursday, January 16, 14

Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. (Source: The Social Skinny) The Implication: Again, there are a lot of engaged and active users, but also a huge amount of information competing for their attention, so quality and strategy on your part matter.

Thursday, January 16, 14

Thursday, January 16, 14

Thursday, January 16, 14

‘the web is the world’-O’Reily and Battelle (2010)

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who?<everyone>

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internet users

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NOT using the Internet 84% of the world

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let’s think about this...Thursday, January 16, 14

Thursday, January 16, 14

the rhetoric of ‘everyone is online’

The art or study of using language effectively and persuasively

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