Dtc356 01.23
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Transcript of Dtc356 01.23
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crowdsourcinglimits and possibilities
Thursday, January 23, 14
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crowdsourcing the hype
default is democratic> the sum of the individuals
= wisdom
Thursday, January 23, 14
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crowdsourcing: #fails
increase existing disparitiescirculate hate
“lick this”
Thursday, January 23, 14
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lego crowdsourcing in two acts
Thursday, January 23, 14
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corporate crowdsourcing
• The Lego Crowdsourcing Objective
• Lego has become a mammoth of the toy industry, but a nimble mammoth. After prototyping, testing, and refining their concept for three years in Japan, Lego has recently gone global with the beta-version of its Cuusoo crowdsourcing platform.
• Their simple objectives were to increase the number of product ideas while also improving on their customer engagement.
Thursday, January 23, 14
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Thursday, January 23, 14
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act 2: bionicles
Thursday, January 23, 14
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• take Maori words, symbols, mythology and use for toys and made up worlds
• mix with other Pacific Island cultures
• fabricated cultural values, histories and norms
Thursday, January 23, 14
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Maori crowdsourcing
• various Maori groups together asked Lego to talk to them
• “hacker” / “cyberterrorist” took down site
• lego negotiates
• conversations / changes happen
Thursday, January 23, 14
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information, crowds, technology
Thursday, January 23, 14
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what happens next?Thursday, January 23, 14
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http://www.ted.com/talks/clay_shirky_how_cognitive_surplus_will_change_the_world.html
Ushahidi
Thursday, January 23, 14