Chester County Marketing Group - Instagram, Pinterest and Video for Small Business Marketing -...

Using Instagram, Pinterest and Video for Small Business

www.ChescoMarketing.com 4/23/2013

22#ChescoMG @ChescoMarketing www.ChescoMarketing.com

• Connect with Us• Presos– Instagram – Douglas Scott– Pinterest – Jeff Tincher– Video/YouTube – Carla

Wilson

• General Discussion (if time)

• Wrap Up

Welcome

www.Facebook.com/ChescoMG

www.twitter.com/ChescoMarketing

linkd.in/ChescoLI

http://eepurl.com/tE1of

Instagram for Business

Presented By:Douglas P. ScottMarketing Manger, Scott Honda

Hello my name is #DouglasPScott

Instagram Intro

• Mobile Photo Sharing App

• Started Oct. 2011

• Over 100 Million Users

• Owned by Facebook (4/12)

Instagram for Business

• Branding• Fun• Customer

Interactions• Sales• Social

Connectivity• Tips & Tricks

Branding

• Hashtags• Charity• Giveaways • Contests

hashtags

• Using #hashtags is a great way to connect images and thus connect customers to your product

• There is no limit to the way you can use a #hashtag– products, people, events,

holidays, weather...–#scondaPen

#scottlicenseplate

Charity

• Most businesses contribute to many amazing causes that no one knows about.

• IG is an easy way to let folks know the good that you do.

giveaways

• I like to reward folks who are good participants with some SWAG

• So I snap a pic before I mail it out to remind others that they too could have all of these fabulous prizes ;)

contests

• Silly example of a contest

• Had the highest response of anything on Facebook that wasn’t promoted

• You can do Photo Contests as well

Customer Interactions

• Even Carla played along with my #ScondaPen fun!

InstaSale

• InstaSale• Great ROI• Shows

trust• They

spread the word for free

• If you have an IG account it should get maximum visibility– Facebook– Twitter– Tumblr– Flickr– Foursquare

Social Sharing

Social Sharing: Foursquare

Social Sharing: Facebook & Twitter

• Track your Account

• Hashtags = Likes• Instacanvas• Instaport• Photo Editors

Statigram

Tips & Tricks

Instasnob

• Use apps to track likes, followers, unfollowers, ghost followers–My Followers– GramPro– Followers+– Statigram

Instagram Alternatives- EyeEm- Streamzoo

hashtags = Likes

• 30 hashtags allowed per post

• Leave tags up 20 minutes, delete, add new batch

• Save tags in “NOTES” and copy & paste

• Guaranteed 50+ more likes

• Use app “TagsForLikes”

Instacanvas

• Instacanvas– sell your art (more

like buy your own art)

– Hang them in your business

– Reasonable Prices

• Back up all your photos that reside on Instagram

• Fast, Free, Easy

Instaport.me

• Take a minute & make your photos pop with a photo editor

• Level, Center Focus, amp Color, add Lighting FX

• Add text, Group images, have fun!

Make your photos Pop

For your Business

Presented By:Jeff TincherOwner, 610Digital.com & Founder of Chester County Marketing Group

• “Pinterest is a tool for collecting and organizing things you love.”

• People create “boards” such as a wishlist, food, fashion, trips, etc.

• Businesses can create boards for events, products, employees, etc.

Overview of Pinterest

• Pinterest is quickly catching up to Twitter, with 15% of adult U.S. Internet users (16% on Twitter).

• Pinterest has almost 25 million monthly unique visitors.

• Pins (posts) have a longer “shelf life” -- Pinterest pins have a half life over one week, compared to Twitter’s 5-13 minutes and Facebook’s 1-2 hours.

Pinterest is (still) Hot!

Source: Pew Internet & American Life Project (PewInternet.org)

– Account verification – the check box on your bio.

– Access to special “Pin It” button and other widgets

– Pinterest Insights (new!)– Go to: https://pinterest.com/business/create/

Business Page Benefits

verified

• Original content works best!• Videos• Infographics• Checklists• Marketing Campaigns/Contests• Do these things for Pinterest ROI:

– Link back to your website or blog– Link to your opt-in page– Link to a contest page– Link to your product page– Link to your YouTube channel

(videos work AND are effective!)

What to Pin?

Pin Ideas

Use Videos Customers using your

product & testimonials How-to videos Fun videos Behind-the-scenes videos Training videos

Infographics Taking valuable information

and making it visual! Provide value and build your

company as an expert who shares great resources & info

Pin Ideas

Checklists People LOVE checklists Make the info useful for your

customers and community Link to full checklist on

website

Pin Ideas

• Use images with text overlay to get your message seen!

• Vary your messaging and always link back to your website or blog

• Example of campaign by Veria Living

Run a Campaign

• Have clever/witty captions.• Use keywords and links (they get

hyperlinked).• Pins with prices get 36% MORE likes!• Board Descriptions

– helps viewers know what board is about AND search. Up to 160 characters.

• Pin Descriptions –– text is used to help people understand the image and for search.

#hashtags used to be used to help with search, no longer the case

Pinterest Tips

• Only for Verified Accounts & on the NEW look

• Limited Data (currently, more coming soon)

• Use data to tailor your website and Boards

• Reports on:– Site Metrics

• Pins and Pinners by day• Repins and Repinners by day• Impressions and Reach by day• Clicks and Visitors by day

– Most Recent– Most Repinned– Most Clicked

Pinterest Analytics

Using Video to Promote Your Business

Presented By:Carla WilsonOwner, Wilson Media Services

72 hours of video are uploaded to YouTube every

m i n u t e

* http://www.youtube.com/t/press_statistics

3 hours of video are uploaded per minute via mobile devices

YouTube Statistics

worldwide searches per month on Google*

100,000,000,000

*According to Search Engine Land

•Good “Google juice”

•Websites with video and other digital content get ranked higher

Why Use Video?

*According to HubSpot

than traditional outbound marketing

Inbound marketing costs

61% L E S S

#ChescoMG @ChescoMarketing www.ChescoMarketing.com

• Live motion video

• Promo or product demo

• Video podcast

• A webinar recording

• Screen-capture

• Livestream an event

Types of Video

• Web camera

• Smartphone

• Video camera

• PowerPoint 2010– Save As .WMV

• Animoto or ProShow

• Google+ Hangouts on Air

• Jing

Capturing Video

Benefits of YouTube

• 61% B2B marketers that use YouTube• 800 million unique users

• Benefits and Uses– Provides 360° degree product view & support.– Entertains and teaches.– Spotlight your brand.– Helps search optimization.– Entertains viewers.– Engages users.– Extends events.

#ChescoMG @ChescoMarketing www.ChescoMarketing.com

Contact Us and Join the Group

• Schedule of Workshops/Seminars/Monthly Meetings

• Past Presentations in Slide Library

• More content being developed

Suggestions and feedback?Social@ChescoMarketing.com

Facebook: www.Facebook.com/ChescoMG

Twitter: www.twitter.com/ChescoMarketing

LinkedIn Group: http://linkd.in/ChescoLI

Email List: http://eepurl.com/tE1of

www.ChescoMarketing.com

Chester County Marketing Group - Instagram, Pinterest and Video for Small Business Marketing -...

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