Martyn Bentley @martynbentley

Thanks for joining! Hope you enjoy the webinar and feel free to get in touch – martyn@chango.com

Catherine Smith @SMG_London

Thanks for joining! Enjoy the show.

We are a programmatic advertising company, purpose-built for the marketer.

Use data to target your audience across their journey

Video

Mobile

Facebook & Twitter

Display AdsYour

Customers

PURCHASE DATA

SOCIAL DATA

1ST PARTY/CRM DATA

DEMOGRAPHIC DATA

SEARCH INTENT DATA

CONTEXTUAL/BEHAVIORAL DATA

+0RECENCY

+7FREQUENCY

+11ONLINE

PURCHASES

+2OFFLINE

PURCHASES

-7LTV

SCORE

+1LOYALTY

PROGRAM

+20PURCHASE

INTENT

+14SOCIAL SIGNALS

-5LIFESTYLE

+4CITY/DMA

-5INCOME

-12OCCUPATION

+8AGE/

GENDER

-9SEARCH

CATEGORIES

+9SITE

SEARCH

+20SEARCH

KEYWORDS

+20REFERRAL

URL

-13WEBSITE

-1SITE

CATEGORY

-2SITE

ACTIONS

+13BROWSINGBEHAVIOR

• Change brand perception• Build brand loyalty• Entice an audience to buy a product or

service

MEDIUM/PUBLISHER

$545Bn globally each year!

ADVERTISER CUSTOMER

VSPrintRadio

TV

Other

Online

Mobile

Source: eMarketer

The use of real-time, software-based systems, rules and algorithms to automate and optimize the purchase and delivery of data driven, targeted and relevant ads to consumers.

MARKETING

TECHNOLOGY

DATA

Search EngineAdvertising

Banner ads& video

Source: IAB

The Brand Automated TradingPlatforms

Ad Exchange

AUTOMATION + DATA (for targeting & feedback) = EFFICIENCY!

Display Ad

70% YoYCompound growth!

Winning the consumer knowledge and customer contact race is the advantage programmatic will bring brand marketers

• You need to be the first ‘shoe shop a shoe-shopper thinks of’, wherever they are!

• You need tech AND people that are experts in branding, targeting, closing and growing customers.

Continuous updates of 400m+ user profiles

Build brand awareness

Acquire new customers

Retarget customers

Chango Flow Advertising

Awareness Consideration Action/Purchase Experience

Loyalty/Advocacy

Meet ClaireReads several articles on new handbags on iPad

+ CHANGO INTENT DATA DISCOVERY

Reads news on CNN.com

+ CHANGO SERVES DISPLAY ADChecks Facebook on smartphone

+ CHANGO SERVES FBX AD

Goes to NYtimes.com on smartphone

+ CHANGO SERVES iAD

Checks Facebook, converts on a Chango ad at

handbags.com

Facebook

“Content that is helpful is content that sells”Beth Comstock, GE’s CMO

Video 1 Video 2 Video 3 Site

Brand Response

Banner

68%Viewed to 100%!

Lowest CPCVin campaign

#1Programmatic Vendor for

completed views

 

Programmatic is coming to

TV

Bus Shelter predicts audience

Data connection

4G Connected Cars

30B connected devices by 2020

$7.1tr market! (IDC)Nest

$3.2bn

http://www.cityam.com/209010/glimpse-future-internet-things-day-life-connected-city

She notices her performanceis more sluggish than usual

….so does the app

On her way to work

On the way to work, the search begins…

The taxi ad seems to speak to her

Even the billboards seem to know something

Arriving at work

A promoted tweet from New Balance pops up and prompts aconversation

That Twitter conversationleads to an order

The shoes are 3D printed – and delivered by an Amazon Prime drone

martyn@chango.com