Programmatic branding

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DATA | AUDIENCE | TARGETING PROGRAMMATIC BRANDING DATA | AUDIENCE | TARGETING

description

Advanced targeting options. We can easily build eye-catching ad units in HTML 5 – so they work on tablets and mobiles They can include social sharing elements like Twitter and Facebook links And low build cost enables A/B creative testing Best in market brand safety Pre-bid viewabilty ensures your ads are seen. All come with a real-time reporting dashboard with unique data like behavioural reports and comprehensive end of campaign reports Pricing models: Sold on vCPM or, if expandable, on a CPE

Transcript of Programmatic branding

Page 1: Programmatic branding

DATA | AUDIENCE | TARGETING

PROGRAMMATIC BRANDING

DATA | AUDIENCE | TARGETING

Page 2: Programmatic branding

WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY

WHY PROGRAMMATIC IS BETTER THAN SINGLE SITE

BUYS

Better reach of target market

Fewer set-up issues

Better targeting

Less wastage

More scalable

and flexible

More cost

effective

Page 3: Programmatic branding

WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY

Build awareness

Grow loyalty

Change perception

Improve brand affinity

Increase intent to purchase

BRANDING OBJECTIVES

BRANDING

PROSPECTING

Site visit

Point of

purchase

RETARGETING

Up-sell & cross sell

Encourage consideration

Page 4: Programmatic branding

WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY

Can I use ad formats that

have real impact

engagement?

3Can I reach

enough potential

customers?

2Is it a

premium quality

editorialenvironment

?

4How can I accurately

target my defined audience?

1Will all my

ads be seen –

and how will I know?

5

Page 5: Programmatic branding

WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY

CUTTING EDGE AUDIENCE

TARGETING

GEO LOCATION

DEMOGRAPHIC LIFESTYLE & CONTEXTUAL

1

PSYCHOGRAPHIC

Socio-economic: ABC1Gender: MaleAge: 25-45 Interest: Health & FitnessIntent: Travel, Eurostar ParisGeo: Bristol BS31 1Mosaic: New homemakers

Page 6: Programmatic branding

WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY

RTB INVENTORY AT MASSIVE

SCALE

2

PRIVATE AD EXCHANGES

PUBLIC AD EXCHANGES

Page 7: Programmatic branding

WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY

EYE-CATCHING ENGAGING AD FORMATS 3

ExpandableExpandable

LightboxLightbox

DoubleMPUDoubleMPU

BillboardBillboard

Standard formats

with video

Standard formats

with video

Page 8: Programmatic branding

WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY

BRAND SAFE, HIGH-QUALITY, PREMIUM

INVENTORY

4

Suspicious activity & fraud protection

High TRAQ score for quality media environment

Full URLvisibility

Extensive, pre-checked

whitelists

Page 9: Programmatic branding

WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY

ONLY PAY FOR IMPRESSIONS SEEN

“A viewable ad is a unit that is 50% viewable, for one second” 

5

vCPM

Reach x Frequency = GRP

%

Page 10: Programmatic branding

WWW.CRIMTAN.COM 33 CATHERINE PLACE | LONDON | SW1E 6DY

THE RIGHT TOOLS FOR THE JOB

Social sharing

Low cost creative testing

Impact creative that works on all devices

Quality assured, brand safe media

Verified viewability

Full EOC & Real-time reporting

Relevant pricing models

Range of audience targeting options