How to use LinkedIn to

Establish Credibility & Build Your Network

JUHLi SELBy Social Media

@JUHLiSELBy

www.JUHLiSELBy.com

@JUHLiSELBy www.JUHLiSELBy.com

• 300 million+ professionals

• 100 million in the US, 9+ million in Canada

• 3 million+ company profiles

• 2.1 million groups

http://press.linkedin.com/about

• Why LinkedIn is awesome

• Setting up for success

• How to build connections & get recommendations

• How to find & gently target people to build relationships

• Common mistakes to avoid

24/7 Global Chamber of Commerce Mixer

Connect – Living, breathing rolodex Re-connect - Find past and present colleagues

and classmates quickly Discover inside connections when looking for a

job or business opportunity/connection Get Answers - Your network is full of industry

experts willing to share advice. Have a question? Just ask.

@JUHLiSELBy www.JUHLiSELBy.com

•The Credible/Professional Network

•Long term relationship building

•Minimal maintenance for basic presence

•Well funded company

Paid profiles

Marketing solutions – including ads

Talent solutions

SlideShare

@JUHLiSELBy www.JUHLiSELBy.com

Personal

Profile

Group

Company

Page

•Use a professional looking

profile photo

•Connect with at least

100 people

•Join at least 3 groups

• Fill out contact info completely

•Fill out as many sections as you can, as completely as possible

@JUHLiSELBy www.JUHLiSELBy.com

CREDIBILITY

• Communicate BEFORE sending the invite to recommend

• Follow up promptly

• Change the

default message!

• Recommend others

@JUHLiSELBy www.JUHLiSELBy.com

• Add skills and expertise using relevant keywords – you can have 50

• One-click makes it easy

• One billion endorsements

•Put keywords in your:

→Headline, Summary

→Experience, Education

→Skills/Endorsements

•Repeat important keyword phrases in both current & past sections on LinkedIn

@JUHLiSELBy www.JUHLiSELBy.com

•Find relevant keywords in job descriptions AND look in the Alumni skills section

•Use media to help tell your story

•Set up a monitoring/scheduling tool i.e. Hootsuite to:

→Schedule posts for the future

→Monitor multiple LinkedIn

groups in one place

• Adjust email notifications!

• LinkedIn Pulse (Interests > Pulse)

• LinkedIn App

#1 – Connect with people you already know – individually

@JUHLiSELBy www.JUHLiSELBy.com

#2 – Network in Groups

#3 – Follow up & connect with new people you meet when networking

• Stay in front of your connections

• Post images!

HOT

480 x 370

pixels

Advanced Search

• Find names of key employees of a company:

→From the About page on company website

→From the company page on LinkedIn

• If found on website - search their “firstname lastname” on LinkedIn in Google Search

LinkedIn Company Page

→ See if they belong to any groups

→ Join some common groups

→ See if they ever comment/post

→ If you can join a common group – you can send a private message

→ Look for common connections – ask for an introduction

• Was it someone important?

→ Comment on company page posts

#1 – Posting too often – once/day max

#2 - Sending a private message that is too “salesy” or a blanket group message

#3 – Allowing LinkedIn to spam your email contacts

Import an Excel csv file instead…

Cover banners & articles

•Follow the steps to set your profile up for success Fill out sections completely using relevant keywords

Add media to tell your story

•Add connections –start with people you know

•Ask for recommendations to build credibility

•Research targets you want to get to know

•Find ways to build the relationship

JUHLi SELBy Social Media - 250-686-7988

connect@JUHLiSELBy.com www.JUHLiSELBy.com www.linkedin.com/company/juhli-selby-social-media

Spreading the love & joy of social media one friend at a time!