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LinkedIn: Enhancing Your Profile, Job Seeking, Sales Prospecting & Promoting Your Business
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Transcript of LinkedIn: Enhancing Your Profile, Job Seeking, Sales Prospecting & Promoting Your Business
SEK&Co LinkedIn Training
Information and training provided by Smith Elliott Kearns & Company, LLC is intended for reference only. As the information is designed solely to provide guidance to the participants, it is not intended to be a
substitute for someone seeking personalized professional advice based on specific factual situations.
Although Smith Elliott Kearns & Company, LLC has made every reasonable effort to ensure that the information provided is accurate, Smith Elliott Kearns & Company, LLC and its Members, managers and
staff make no warranties, expressed or implied, on the information provided. The participant accepts the information as is and assumes all responsibility for the use of such information
Useful LinkedIn Statistics
• Over 200 M users on LinkedIn worldwide
• Over 2.4 M “C” level executives
• Over 4.8 M business owners
• 70% of people follow links posted by
friends & family
Ivan Misner, founder of BNI,
espouses the “givers gain”
philosophy.
Growing Your Network,
helping promote YOU
Introduce people who haven’t had an
opportunity to meet on their own. You
can do this online just as easily as you
might do it at a chamber mixer.
Growing Your Network,
helping promote YOU
Helping promote You
• If you don’t have a profile photo, add one
• If you don’t like yours, get a new one
• Make sure it’s professional
• You’re leaving digital footprints
• Rule of thumb for posts…
Helping promote You,
Complete Your Profile
• Your profile shows a percentage of
completion
– Make sure it’s 100%
• This could take a while
• 60 minute split over several sessions should do it
• Think of this as your billboard on the web
• Certifications & accomplishments
Helping promote You,
Connect with Affinity Groups
QuickBooks® Certified ProAdvisors®
AICPA/MACPA/PICPA
AAM/PKF/AMA
You’ll get useful posts
You can also make useful posts
Helping promote You,
Connect with Your Co-workers
• Synergies
• Leveraging personal networks
• Multiplication: 200 * 150 = 30,000
– Intra-company N/W >= 30K people
– Who do you know…
– Prospects for Joel, Kristi, Steve L?
Helping promote You,
Follow Your Company Page
• Follow your old companies
• Follow thought leaders (Cos) in your sector
• Get your clients to follow your page
• More followers = > visibility for your firm
Connect with Your Clients (& Prospects)
• Great way of keeping them informed
• Tax, BV, TPA, regular updates keep them
engaged
• Easy channel to communicate tips, tricks &
FAQs
Follow Your Clients’ & Prospects’
Company Pages
• Learn more about them
• Research them before you engage them
• You may get information sooner thru this
channel than thru other sources
Connect with Former Colleagues
• They could be future clients
• They could be referral sources
• Keep them informed about what you’re
doing
Connect with Friends & Family
• Who has a greater interest in your
success?
• Their networks could yield valuable
connections or referrals
• They can be great cheerleaders
Connect with College Classmates
• Undergraduate
• Graduate school
• Professional development coursework
• “Leadership” programs
Ask for Endorsements
• You should begin cultivating endorsements
from clients
• The value of advertising is being eroded by
endorsements in the social media sphere
• Formal recommendations versus
endorsing particular skills
Target & Wish List Accounts
• Learn more about them
• Follow the page
• Gain insight on firm management
• Connect with folks to whom they’re
connected
Use LinkedIn for Research
• Competitors
• Prospects
• Industry segments, niches
• Who your clients are connected to
– Referral opportunities
Why LinkedIn can be great to
promote your business
• All your connections have an opportunity to follow
your business. Do they?
• If they follow the link to your company, will they find
something compelling?
• They’ll form an opinion. Will it be positive?
• Is there a reason you wouldn’t want to take
advantage of this opportunity?
Setting Up a Company Page
• Choose Product or Service
• Pick a Category
• Name Your Product or Service
• Add an Image of your Service
• Describe your Service
Setting Up a Company Page
• List Key Features
• Add a URL for the Service
• Add a Contact for Your Company
• Add a Promotion for the Service
• Add a YouTube Video
• Publish
Promoting a Company Page
• http://LinkedIn.com/ads
• Promote your co. page through ads
• PPC campaigns
• Pick who you want to reach
Promoting a Company Page
• Measure your results
• Follower Insights
• Page Insights
• Employee Insights
• Company Pages provide a forum for talking about
your firm’s products & services
• This is a great vehicle where prospects can learn
about your products and services
• More importantly – they can also learn what your
CUSTOMERS say about your products & services
Why LinkedIn can be great to
promote your business
• LinkedIn jobs appear in search results & on Twitter
• LinkedIn – its own search engine (for jobs & cos) –
• don’t use at your own peril
• It’s free – why not HELP your prospects, leads and
potential employees find you?
Why LinkedIn can be great to
promote your business
• LinkedIn updates on your company page reach all
your followers
• informational or promotional
• Updates can also involve calls to action
• Services/Products and include calls to action
• Services/Products can include client
recommendations & video testimonials
Why LinkedIn can be great to
promote your business
(Ed – this is your screen shot. I have the Basic account and you have Sales
Executive, so I don’t think I can get this on my screen)
LinkedIn for Job Search