catalogue

MA book arts 2011

catalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversations

some questions

do you need a catalogue?

if not - get on with your work?

or

if yes - why?

reasonspublicityinformationcelebration token of remembrance referenceart

what do you want it to do?

purpose/functionmoneyfameinformpromotegenerate interest advertise event

who is your/it's audience?

audienceartistsdesignersthe publiccollectorspublic collectionsfriends and relativesthe college mailing list

content

what will it include?

image examples of work

makers/artistsstudio/process other

textstatementsessaysthanks

contact details address e mail phoneweb sitesblogtweet

otherlogosadvertising

A3, A4, A5 etcA4 folded etc etc etc scrollbroadsheetpostcardsnewspaperdisc

format

can it do more than one job?

posterinviteadvertinterventionmultifunctional useful object -

book/shirtbook/shelf

alternatives

web sitebillboardradiotelevisionmagazine advertising sandwich board publicity stunt

reproductions or

actual work

mass production v

limited edition

budget

How much do you want to spend?

How will you generate the income?

How much will you sell it for?

some deadlines

initial designs design agreed negotiating a printer copy generating content - photographsfinal artwork signing off artwork - head of college

printing collating building a mailing list publishing/posting selling and distribution collecting and redistribution of

income from sales

build a team – not a one person job

devolve roles – appropriate skills

build deadlines – stick to them

intention

reasoning

form/contenttimescale

budget

production

distribution