catalogue

MA book arts 2012

catalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversations

some questions

do you need a catalogue?

if yes - why?

reasonspublicityinformationcelebration token of remembrance referenceart

what do you want it to do?

purpose/functionmoneyfameinformpromotegenerate interest advertise event

who is your/it's audience?

audienceartistsdesignersthe publiccollectorspublic collectionsfriends and relativesthe college mailing list

content

reproductions or

actual work

mass production v

limited edition

what will it include?

images examples of work

makers/artistsstudio/process other

textsstatementsessaysthanks

contact details address e mail phoneweb sitesblogtwitter

otherlogosadvertising

A3, A4, A5 etcA4 folded etc etc etc scrollbroadsheetpostcardsnewspaperdisc

format

can it do more than one job?

posterinviteadvertinterventionmultifunctional useful object -

book/shirtbook/shelf

alternatives

web sitebillboardradiotelevisionmagazine advertising sandwich board publicity stunt

budget

How much do you want to spend?

How will you generate the income?

How much will you sell it for?

some deadlines

initial designs design agreed negotiating a printer copy generating content - photographsfinal artwork signing off artwork - head of college

printing collating building a mailing list publishing/posting selling and distribution collecting and redistribution of

income from sales

build a team – not a one person job

devolve roles – appropriate skills

build deadlines – stick to them

intention

reasoning

form/contenttimescale

budget

production

distribution