catalogue

catalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversationscatalogue conversations

some questions

do you need a catalogue?

if yes - why?

reasonspublicityinformationcelebration token of remembrance referenceart

what do you want it to do?

purpose/functionmoneyfameinformpromotegenerate interest advertise event

who is your/it's audience?

audienceartists/designersthe publiccollectorsbuyersfriends and relativescollege mailing list

what will it include?

image examples of work

makers/artistsstudio/process other …..

textstatementsessaysthanks

contact details address e mailweb addressblogmy space phone

otherlogosadvertising

A3, A4, A5 etcA4 folded etc etc etc scrollbroadsheetpostcardsnewspaperdisc - memory stickweb site

format

can it do more than one job?

posterinviteadvertinterventionmultifunctional useful object -

poster/shirtscarf/invitation

alternatives

billboardradiotelevisionmagazine advertising sandwich board publicity stunt

budget

How much do you want to spend?

How will you generate the income?

Will you sell it and if so for how much?

reproductions or

actual work

mass production v

limited edition

some deadlines

initial designs

design agreed

negotiating a printer

generating content - photographstext

final artwork

signing off artwork -

printing collating - compiling

building a mailing list publishing/posting

selling and distribution collecting and redistribution of income from sales

- decide on what you want the catalogue to do for you.

basically - to summarise

- make sure that the chosen design fulfils your needs.

- ensure that the people you want to see the catalogue get a copy.