Post on 14-Apr-2017
● Provides "the most shareable breaking news, original reporting, entertainment, and video"
● Website● Mobile apps
PRODUCTS
● Private company● Over $500m in investments● Valuation is wide ranging: $200m - $1b● $170m in revenue in 2015 (half of projected)● Slashed its predictions for 2016
FINANCIAL INFO
● Specializes in shareable content to expand reach
● Revenue comes from native advertising
● Seamlessly integrates ads with content
BUSINESS MODEL
COMPETITION
Company # of Brands Online Mobile Print Total US
Circulation
Buzzfeed 1 x x 85m/month
Huff Post 1 x x x 90m/month
Vox 8 x x 50m/month
Slate 1 x x 17m/month
● Create easily and quickly digestible content (content worth sharing)
● Leverage social advertising network
SECRET SAUCE: MEMES
● Will continue to grow in engagement and influence
● Shape how other organizations sell ads, hire employees, and approach their work
PREDICTION
Sources:
● http://www.theatlantic.com/technology/archive/2015/04/the-eternal-return-of-buzzfeed/390270/
● http://www.beammessenger.com/img/buzzfeed.png● https://www.ft.com/content/26ebf992-00c4-11e6-99cb-83
242733f755
QUESTIONS?