Chris PuckettDirector of SalesP: 917-817-7121chrispuckett@buzzfeed.com

BuzzFeed is...

...where people react to the most viral content on the web

www.BuzzFeed.com

BuzzFeed.com

•Top 500 US Internet Site

•8 Million Unique Visitors

•Highly engaged, sharing audience.

BuzzFeedPartners

Buzzfeed.com8 Million

140 million

Tracking the actual sharing activity on 150 million uniques (2 billion page views) of partner sites

The largest “what’s hot” network

Viral Monitor of your content, & the web.

Snooki snacks

Real-time viral meme tracker

Track and measure earned media

Buzzfeed Social StrategyEncourage sharing on BuzzFeed & the BuzzFeed Network with compelling viral content.

Optimize Verizon campaigns on viral rank, pulled from BuzzFeed or any source.

Buzzfeed promotes viral sharing by running across our network.

DSPs

Viral Lift = Sharing = Success!

Our MeasurementSocial SharingYour Content

Data: Quantcast

MALE COLLEGEGRADUATES

AGE

65% 44% 18-26

$60K - $100K HHI

The BuzzFeed Audience

*However the “average” doesn’t do an accurate job of explaining our audience, as it’s driven by the actual pieces of viral content

*

...and BuzzFeed users do the most sharing.

Shared links have a longer shelf life on Facebook than Twitter, and Buzzfeed sends more traffic through re-shares than directclicks.

Site Boost

BuzzFeed 67.5%

HuffPo 48.5%

Twitter 48.5%

Facebook 44.9%

College Humor 39.3%

*Hill Holiday Study, Advertising Age, 7/21/10

BuzzFeed Advertising Products

BuzzFeed Home Page PlacementsUsing High Performing BuzzFeed Story Units, Thumbnails, Badges and 300x250’s to seed and share Verizon content, driving to BuzzFeed Story Pages.

BuzzFeed Viral StoriesUtilize the BuzzFeed Editorial Team to create awareness for Verizon by creating BuzzFeed posts that go viral across the web!

Samsung Examples

BuzzFeed Placements and Units

BuzzFeed Supersharers

How often do you visit BuzzFeed?

How often do you share content when you visit BuzzFeed via

Twitter, E-mail, Facebook, etc?

Survey Size = 304 Users

Why do you visit BuzzFeed?

Do you watch television?

Do you go to the movies?