10 ways to go viral like BuzzFeed

Your content sucks.

Don’t worry. We’ll help you fix that...

Here are 10 tips to help your content go viral Inspired by BuzzFeed CEO’s Jonah Peretti’s presentation at Inbound 2015

Look at your audience and their hobbies. Want to know what content will have the biggest impact over the next five years? Look at people’s hobbies today. They’re great indicators for what will go viral in the future.

Tip:

Review your audience’s interests in Google Analytics.

Make ‘em laugh. Humor helps people connect, so inject some hilarity into your content, wherever possible.

Tip:

Include some pop culture references.

Break the monotony of work.

Most people consume and share content while at work. (Speaking of that, here comes your boss! Just kidding.)

Tip:

Share your content during office hours.

Make it fun.

People are like giant toddlers. They need to be constantly entertained.

Tip: Experiment with lists, quizzes, videos and challenges.

Make it practical.

Content should be something people use in their daily lives. It should ideally solve their problems, from improving conversion optimization rates to learning how to breakdance.

Tip:

Interview your audience to find out their pain points.

Look at their conversations.

What do people say when they share your content? That’ll help you understand what is meaningful in their lives.

Tip:

Use social listening tools to listen to your audience.

Go to them.

Distribute your content where your audiences are. (Hint: Chances are it’s likely on social media and not your website.)

Tip:

Review your Referrals in Google Analytics.

Make them hungry for more.

One thing unites every man, woman and child on this planet: food. So, experiment with food-related topics in your content.

Tip:

Compare your product or service to a food item to make it easier for your audience to understand.

Measure your success.

Never settle for mediocrity. Define ‘success’ for your content. Check if your content is ‘successful’. If not, tweak it on a regular basis.

Tip:

How BuzzFeed defines great content: 1.  Did it spread internationally? 2.  Does it work across multiple

platforms? 3.  Does it help improve people’s lives?

Use the laser approach.

Create content for a specific group. If something works well on a certain platform or market, then adapt it and apply to new markets or platforms.

Tip:

1.  Refer to your audience’s Geo (Location) in Google Analytics to identify possible markets

Congrats! You’re now ready to create kickass, viral content.

THANKS! Wanna implement these tips? We can help. Drop me a line at joe@happymarketer.com or @RealJoeEscobedo

CREDITS Specia l thanks to all the people who made and released these awesome resources for free: ∎  Presentation template by SlidesCarnival ∎  Photographs by Unsplash