myTrends 2012online marketing

written by maik langeTweet me @webjets

myTrends 2012

Online TrendScout

Blogs News

Online MeetingsConferences

TV

find Potentials, new Services, new Demands, major Shifts

Interviews

Check the Online Marketing Pulse!

eBooks

Magazine

Discussion

SearchSocial Stream

Daily Business

myTrends 2012

Success = (Product + Online Service) x Crowd Engagement

Time

My Thesis: Marketing Evolution

Crowd based Marketing

Resource based View

Market based View

1950

1980

2010

myTrends 2012

12*/2012*without warranty

-1- myTrends 2012

Visibility Fight!

SEOSocial Networks

SEMNewsApps

VideoPlaces

http://www.carilliontech.com/wp-content/uploads/2010/09/SEO_Competition_Analysis.jpg

-2- myTrends 2012

Social Storyteller & Supporter

good stories have alwaysa happy end!

Authenticity & Motivation

-3- myTrends 2012

Social Platforms & Networking!

1 Billion Facebook-User Oct 2012 Source: Socialbakers.com

http://www.elephantjournal.com/wp-content/uploads/2010/05/Socialnomics.png

Scale & Speed

-4- myTrends 2012

Online Diseases!keep an eye on your lifebalancecard

Digital Burn OutSocial MobbingOffice Diseases

-5- myTrends 2012

Big Data & Social Analyticsidentify the right demands & decisions

BIG DATAAnalytics ECG HeartBeat

-6- myTrends 2012

Jobs with Potentials 2012!

Online Performance Manager

Community Builder

Social TrendScout

-7- myTrends 2012

Online Media ADS InvestmentSEO, SEM, Facebook, Youtube, Linkedin, Twitter, Games, Mobile Apps…

Source: http://www.xplant.net/wp-content/uploads/2011/12/keyword-trendscout.jpg

VisibilityAttentionEngagementLeadsReachConversion Goals

-8- myTrends 2012

Mobile: Apps & Commercefirst location based services

Social Local MobileApp Solutions

Mobile NFC meetsCity Marketing

Mobile Coupon Services

M-Commerce Trend Potential Germany

-9- myTrends 2012

Video MarketingTV + Online Video Platforms = Social TV

Online Video Facts in Germany

Source: http://www.youtube.com/watch?v=COvrf6NoCog

-10- myTrends 2012

Partnering & NetworkingFind Best in class partner for your Bussines Objectives

Research & Market AnalysisCampaign & StoryboardingContent & Digial Asset ProductionSocial Networks Marketing & DevelopmentPerformance & Social Community BuildingMobile Marketing & DevelopmentMonitoring & AnalyticsSEO, SEM ………

-11- myTrends 2012

Social Media Culture meetsCompany Culture

- 12- myTrends 2012

Big Picture Online Marketing Think in smart Loops

online business is alive!

is your marketing planalive?

myTrends 2012

Augmented Reality YouTube Playlist

3D Mapping projection YouTube Playlist

Video Production & Promotion http://tubemax.tv/

Virtual goods & 3D Animation http://www.xgoods.net/

Mobile Trends Blog

Digital Music http://soundcloud.com/maik-lange

Social Platform Trends: Pinterest Tips & Best Practice Blog

my trend projects 2012?

Social Projects “SEO Studenten Workshops” Project Berlin

YouTube Video Marketing Blog

Social Crowd Innovation Ideas Blog

myTrends 2012

Thanks for your Attention

Contacts: maik langeTweet me @webjets