Marketing trends 2016 7 top trends you should be aware of

Remco van Iersel 03-02-2016

Marketing 2016

2 M A R K E T I N G 2 0 1 6 |

New technologic possibilities and new user preferences dictate changes in marketing.

Be up to date, stay on top of the newest possibilities.

Remember, early adopters get a leg up on competition.

Marketing 2016

3 M A R K E T I N G 2 0 1 6 |

Marketing 2016:

- New chances

- New trends

Find 7 of them in the next slides!

4 T R AN S P A R A N C Y |

T R E N D 1: T R AN S P A R A N C Y

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T R AN S P A R E N C Y

○ Your message should be clear and direct to keep the attention.

○ If it is not, visitors will “zap” to another website.

○ Visitors should see at a glance who you are, what you do and what you stand for.

T R AN S P A R A N C Y |

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T R E N D 2: P E R S O N A L I Z A T I O N

P E R S O N A L I Z A T I O N |

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P E R S O N A L I Z A T I O N

○ General commercial offers are not appreciated.

○ Provide tailored and personalized offers.

○ Use personalization tools such as

Adobe Experience Manager.

P E R S O N A L I Z A T I O N |

T R E N D 3: P R O G R A M MA T I C B U Y I N G

P R O G R A M MA T I C B U Y I N G | 8

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P R O G R A M M A T I C B U Y I N G

○ Send the right message to the right person at the right time.

○ Buy real-time ad space based on your preferences with programmatic buying.

○ The Boston Consulting Group found that programmatic marketing makes for an average 32% lower CPA (Cost Per Acquisition).

P R O G R A M MA T I C B U Y I N G |

10 V I D E O |

T R E N D 4: V I D E O

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V I D E O

○ People online are more and more focussed on watching videos

instead of reading text.

○ With video animations you can make clear to your audience what problem you can solve for them.

○ Google announced to make video advertisement possible on their platform in 2016.

V I D E O |

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T R E N D 5: A P P E X P L O S I O N

A P P E X P L O S I O N |

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A P P E X P L O S I O N

○ Since Google offers app indexing, apps can generate more visibility.

○ Apps can do everything that websites can, except in more intuitive, convenient, accessible ways.

○ App content and website content can now be managed by 1 CMS.

A P P E X P L O S I O N |

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T R E N D 6: M O B I L E O V E R D E S K T O P

M O B I L E O V E R D E S K T O P |

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M O B I L E O V E R D E S K T O P

○ Last year mobile traffic overtook desktop traffic in 10 countries.

○ Google released the “Mobilegeddon” algorithm update to phase out sites not optimized for mobile.

○ You don’t have to have an optimized desktop site in addition to a mobile version to be indexed by Google.

M O B I L E O V E R D E S K T O P |

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T R E N D 7: V I R T U A L R E A L I T Y

V I R T U A L R E A L I T Y |

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V I R T U A L R E A L I T Y

Oculus Rift and other VR devices will introduce an entire new medium of online advertising, with integration to popular social media platforms, video channels, and even forms of direct messaging.

V I R T U A L R E A L I T Y |