BUSINESS PERFORMANCE IN A DIGITAL WORLD

02.05.2014

If brands are build over Years? Why are they managed over Quarters?

BECAUSE IT HAS BECOME POSSIBLE !

Services

Creative Media Technology

Advertising Concepts

Social Media Strategy

Content Strategy

Interactive Ideas

Viral Solutions

Interactive Design

Media planning and buying

Search engine marketing

Mail marketing

Social media amplifying

Data & Analytics

Banner development

Web platform building

App development

Rich media banners

Programmatic campaigns

Creative

Media

Technology

The trend today is heading towards realtime brand performance measurement

Internet is enabling conversation with people in a way it was not possible in the era of classic mass media

New forms of social organizations and knowledge

Markets are getting smarter, more informed, more organized, it changes people fundamentally

MARKETS ARE CONVERSATIONS.

AND CONVERSATIONS ARE DATA.

The marketers have been trained with a campaign mentality, spending weeks planning, designing and executing a sequential manner. Social media marketing is changing that. We need the ability to react instantly to breaking news, changes of technology or negative feedback on our facebook page. The marketers need not just the mentality, the infrastructure and thge workflows to meaningful participate in realtime business

Slow marketer VS fast thinking marketer

The new rules of marketing and PR by David Meerman Scott

HOW ADS ARENORMALLYDELIVERED

across one or more channelsmanaged individually

HOW CUSTOMERSUSE DIGITAL

MEDIAusing multiple channels, while

continuously switching among them

DIS

PL

AY

VID

EO

SOCI

AL

SEM

E-M

AIL

MO

BIL

E

VS

SEARCH ENGINEMARKETING RE-TARGETING

Influence purchase decision

The path to purchase

Engagement

Video

Display

Email Social

Referral SEM

OrganicSearch

Re-targeting

Direct

Awareness, Consideration & Intent Decision

ASSISTANT LAST INTERACTION

But how are we applying all this magic to the sad “moldavian” reality? o_0

BENEFITS

Helpful

you don’t need to be a marketer, media-planner or media analist. You can manage your own campaign just following the steps

BENEFITS

Effective

your clients are waiting for your products and services online, find them by a correct targeting and cost effective results

BENEFITS

Easy

tell the story of your campaign to your client or others through a creativeand easy to understand data report

BIG DIGITAL THANK YOU!For more informationplease contact Arturat +373 69 165 425or by e-mail: artur@granat.md