Business performance in a digital world - Bizpower 2014
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Transcript of Business performance in a digital world - Bizpower 2014
BUSINESS PERFORMANCE IN A DIGITAL WORLD
02.05.2014
If brands are build over Years? Why are they managed over Quarters?
BECAUSE IT HAS BECOME POSSIBLE !
Services
Creative Media Technology
Advertising Concepts
Social Media Strategy
Content Strategy
Interactive Ideas
Viral Solutions
Interactive Design
Media planning and buying
Search engine marketing
Mail marketing
Social media amplifying
Data & Analytics
Banner development
Web platform building
App development
Rich media banners
Programmatic campaigns
Creative
Media
Technology
The trend today is heading towards realtime brand performance measurement
Internet is enabling conversation with people in a way it was not possible in the era of classic mass media
New forms of social organizations and knowledge
Markets are getting smarter, more informed, more organized, it changes people fundamentally
MARKETS ARE CONVERSATIONS.
AND CONVERSATIONS ARE DATA.
The marketers have been trained with a campaign mentality, spending weeks planning, designing and executing a sequential manner. Social media marketing is changing that. We need the ability to react instantly to breaking news, changes of technology or negative feedback on our facebook page. The marketers need not just the mentality, the infrastructure and thge workflows to meaningful participate in realtime business
Slow marketer VS fast thinking marketer
The new rules of marketing and PR by David Meerman Scott
HOW ADS ARENORMALLYDELIVERED
across one or more channelsmanaged individually
HOW CUSTOMERSUSE DIGITAL
MEDIAusing multiple channels, while
continuously switching among them
DIS
PL
AY
VID
EO
SOCI
AL
SEM
E-M
AIL
MO
BIL
E
VS
SEARCH ENGINEMARKETING RE-TARGETING
Influence purchase decision
The path to purchase
Engagement
Video
Display
Email Social
Referral SEM
OrganicSearch
Re-targeting
Direct
Awareness, Consideration & Intent Decision
ASSISTANT LAST INTERACTION
But how are we applying all this magic to the sad “moldavian” reality? o_0
BENEFITS
Helpful
you don’t need to be a marketer, media-planner or media analist. You can manage your own campaign just following the steps
BENEFITS
Effective
your clients are waiting for your products and services online, find them by a correct targeting and cost effective results
BENEFITS
Easy
tell the story of your campaign to your client or others through a creativeand easy to understand data report
BIG DIGITAL THANK YOU!For more informationplease contact Arturat +373 69 165 425or by e-mail: [email protected]