WELCOME!WEEKENDWORKSHOP:INFLUENCERS,BRANDS

+APUBLUNCHWITH @CAMILLAMARYROSE

THISISAWORKSHOP

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WEAREBUSIERTHANEVERBEFORE

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WEAREMORECONNECTEDTHANEVERBEFORE

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WEHAVEMOREIDEASTHANEVERBEFORE

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NOW,ONTOYOU…

WHYISSOCIALMEDIAIMPORTANT?

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THEAVERAGEPERSONCHECKSTHEIRFACEBOOK400 TIMESAWEEK

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INSTAGRAMHASOVER500 MILLIONACTIVEMONTHLYUSERS

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300 HOURSOFVIDEOAREUPLOADEDTOYOUTUBEEVERYMINUTE

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NOW,HOWDOWEGETYOURBRANDOUTTHERE?

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TODAY:BUILDINGABRANDFORSOCIALMEDIA

DRIVINGSALES

GROWINGYOURCOMMUNITY

MANAGEYOURBRANDSSOCIALMEDIAWITH1-HOURADAY

INFLUENCERMARKETING

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BRANDNEWBRANDS

FINDINGTHERIGHTHOME

BUILDINGABRANDFORSOCIALMEDIA

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BUILDINGABRANDFORSOCIALMEDIAAREYOUDREAMINGUPABIGIDEAFORABRANDNEWBRAND?

AREYOULOOKFORAWAYTOMAKEYOURBRANDALITTLEMORE‘SOCIALMEDIAFRIENDLY’?

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BUILDINGABRANDFORSOCIALMEDIAWHATARETHEVISUALQUESFORYOURBRAND?

WHATAREYOUCREATINGTHATYOURSOCIALFOLLOWERSCANSHARE?

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FINDINGTHERIGHTHOME

BUILDINGABRANDFORSOCIALMEDIA

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FACEBOOKKEYFEATURESFORABRAND

BUSINESSPAGE

AUDIENCEANALYTICS

PAIDADVERTISING

BUSINESSLISTING

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FACEBOOKHOWYOURBRANDSHOULDBEHAVE

PREMIUMVISUALSTYLE

LINKPOSTSFORTRAFFIC

ALLOCATEAPAIDBUDGET

VIDEOFORAWARENESS

HAVEACONVERSATION

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FACEBOOK

IAMWHOMYMOTHERAPPROVESOF.

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INSTAGRAMKEYFEATURESFORABRAND

VISUALPLATFORM

GEOLOCATIONS

TAGGING&#HASHTAGS

INFLUENCERMARKETING

SHOPPING*COMINGSOON

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INSTAGRAMHOWYOURBRANDSHOULDBEHAVE

BECONSISTANT

ENGAGEINACOMMUNITY

BEFABULOUS

EXPERIMENT

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INSTAGRAM

IAMMYPASSION.HAVEYOUALSOSEENWHATI’VEHADFORBREAKFAST?

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TWITTERKEYFEATURESFORABRAND

1-2-1CONVERSATION

EVENTASSOCIATION

PAIDADVERTISING

#REACH

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TWITTERHOWYOURBRANDSHOULDBEHAVE

BEREADYFORACOMPLAINT

INVESTIGATEHASHTAGS

THINKAHEADFOREVENTS

DEFINEAPURPOSE

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TWITTER

THISISMYOPINION,ASLONGASITDOESNOTGETMYFIRED.

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PINTERESTKEYFEATURESFORABRAND

SHAREIMAGESFROMSITE

DIRECTLINKTOSITE

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PINTERESTHOWYOURBRANDSHOULDBEHAVE

OWNLIFEMOMENTS

DUPLICATE

GETCREATIVE

TRACKYOURLINKS

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PINTEREST

I’MBUSYCREATINGMYVISIONBOARDFORTHELIFEIWANT WILLHAVE.

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LINKEDINKEYFEATURESFORABRAND

BUSINESSPAGE

PERSONALPAGE

BLOGWITHNOTIFICATIONS

FORUMS

NEWSFEED

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LINKEDINHOWYOURBRANDSHOULDBEHAVE

PROFESSIONAL

COLLABORATIVE

THOUGHTLEADER

DRIVELEADS

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LINKEDIN

IAMMYJOBTITLE.

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VISUALFIRST TRAFFICDRIVING

#TRENDING

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USER-GENERATED-CONTENT

UTILISINGPAIDADS

DRIVINGSALESWITHSOCIALMEDIA

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USER-GENERATED-CONTENTMARKETINGJARGONTRANSLATION:

APICTURE,RATINGORREVIEWFROMABRANDFANORCUSTOMER.

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“AFTERONLY18MONTHSINBUSINESSFRANKBODYWILLLIKELYEXCEED$20MILLIONINREVENUETHISYEAR”

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USER-GENERATED-CONTENTGENERATEASHAREABLEMOMENT

MAKEITEASYTOSHAREWITH#

RESHAREPOSTS

SAYTHANKYOU!

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GENERATINGUSER-GENERATED-CONTENT

YOURTASKISTODRAWOUTTHEINSTAGRAM(ORCHANNELOFYOURCHOICE)THATYOURBRANDFANWOULDSHAREONTHEIROWNCHANNELS!

DON’TFORGETTHECOPYTOO….

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NOW….

THEHOTTEST

WORD

RIGHTNOW

INFLUENCERS.

INFLUENCERS.

92%OFCONSUMERSTRUSTRECOMMENDATIONSFROMTHEIRIMMEDIATENETWORKOVERADVERTISEMENTS,INFLUENCER

MARKETINGENABLESBRANDSTOAUTHENTICALLYEXPANDTHEIRREACHANDENGAGETHEIRFANS.

SOURCE:DIGITALINTELLIGENCETODAY @CAMILLAMARYROSE

INFLUENCERS.

INFLUENCERMARKETINGRETURNS$6.85FOREVERYDOLLARSPENTONPAIDMEDIA.

SOURCE:PEWRESEARCHCENTER @CAMILLAMARYROSE

MICRO-INFLUENCERNOUN|MICRO·IN·FLU·ENCER

APERSONWHOHASGREATERTHANAVERAGEREACHORIMPACTTHROUGHWORD-OF-MOUTHINARELEVANTMARKETPLACE.MICRO-INFLUENCERSARENOTTRADITIONALCELEBRITIES,BUTRATHERINDIVIDUALSWHOWORKINTHEIRCATEGORYORARETRULYKNOWLEDGEABLE,PASSIONATEANDAUTHENTICANDARESEENASATRUSTEDSOURCEWHENITCOMESTORECOMMENDATIONS.

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QUESTIONSTOASKYOURSELF,IFYOUAREANINFLUENCER

HOWCANYOUBEATHOUGHT-LEADER?

WHOCANYOUCOLLABORATEWITH?

HOWCANYOUGIVEBACKTOYOURMICROCOMMUNITY?

WHATVALUECANYOUADDTOABRAND?

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QUESTIONSTOASKYOURSELF,IFYOUAREWORKINGWITHINFLUENCERS

HOWDIFFICULTISITFORTHEINFLUENCERTOCREATECONTENTABOUTYOURBRAND?

ISTHEREANATURALSYNERGYBETWEENYOURBRANDANDTHEINFLUENCER?

WHATREACTIONFROMTHEAUDIENCEAREYOULOOKINGFOR?

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YOURTASK:BRAND INFLUENCER

HOWCOULDYOUPITCHTHEBENEFITSOFSHOWCASINGYOURBRANDTOANINFLUENCER?

LISTOUT3-5VALUEPOINTSYOUHAVETOOFFERABRAND.

WHATARETHEDIFFERENTWAYSYOUCANNATURALLYSHARETHEIRMESSAGE.

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SO,HOWDOIGETMOREFOLLOWERS?

GROWINGYOURCOMMUNITY

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SO,HOWDOIGETMOREFOLLOWERS?

GROWINGYOURCOMMUNITY

CONSISTENCY

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SO,HOWDOIGETMOREFOLLOWERS?

GROWINGYOURCOMMUNITY

PILOTPROGRAMMES

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SO,HOWDOIGETMOREFOLLOWERS?

GROWINGYOURCOMMUNITY

AUTHENTICITY

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SO,HOWDOIGETMOREFOLLOWERS?

GROWINGYOURCOMMUNITY

DON’TMAKECONTENT,DOCUMENT

SO,HOWDOIGETMOREFOLLOWERS?

GROWINGYOURCOMMUNITY

GAINREACH!

USE#(UPTO30ONINSTAGRAM!)

JOINAMICROCOMMUNITY

BUILDYOUR‘SQUAD’

USEGEOLOCATIONS

COMMENTBACK!

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SO,HOWDOIGETMOREFOLLOWERS?

GROWINGYOURCOMMUNITY

DON’TMAKECONTENT,DOCUMENT

AUTHENTICITY

PILOTPROGRAMMES

CONSISTENCY

GAINREACH!

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GROWINGYOURCOMMUNITYLISTOUTHOWYOURBRANDCANTESTTHEBELOWGROWTHTACTICS:

DON’TMAKECONTENT,DOCUMENT

AUTHENTICITY

PILOTPROGRAMMES

CONSISTENCY

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ALRIGHT,NOWCANYOUDOITALLINANHOURADAY?

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ROCKYOURSOCIALMEDIAWITH1-HOURADAY

DON’TMAKECONTENT,DOCUMENT

BLOCKOUTMORNINGANDNIGHT

HAVEEVERYTHINGONYOURMOBILE!

BESELECTIVEOFYOURSOCIALCHANNELS

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WHATYOUNEEDTOBECONSIDERING(ANDALITTLEEXAMPLE)

• PEAKPOSTINGTIMESFORYOURCHANNEL• WRITINGYOURCOPY(10MINS)• SELECTYOURIMAGE(15MINS)• POSTACROSSCHANNELS(20MINS)• RESPONDTOYOURCOMMUNITY(10MINS)• AFEWMOMENTSTOCHECKINBETWEEN(5 MINUTES)

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FINALTASKWHATARETHREEPOINTSYOUCANDOTOMANAGEYOURSOCIALMEDIAWITH1-HOURADAY?

DON’TMAKECONTENT,DOCUMENT

BLOCKOUTMORNINGANDNIGHT

HAVEEVERYTHINGONYOURMOBILE!

BESELECTIVEOFYOURSOCIALCHANNELS

@CAMILLAMARYROSE

THANKYOU!WITH @CAMILLAMARYROSE

CAMILLAMARYROSE@GMAIL.COM