Building Your Social Media for Success

WELCOME!WEEKENDWORKSHOP:INFLUENCERS,BRANDS

+APUBLUNCHWITH @CAMILLAMARYROSE

THISISAWORKSHOP

@CAMILLAMARYROSE

WEAREBUSIERTHANEVERBEFORE

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WEAREMORECONNECTEDTHANEVERBEFORE

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WEHAVEMOREIDEASTHANEVERBEFORE

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@CAMILLAMARYROSE

NOW,ONTOYOU…

WHYISSOCIALMEDIAIMPORTANT?

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THEAVERAGEPERSONCHECKSTHEIRFACEBOOK400 TIMESAWEEK

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INSTAGRAMHASOVER500 MILLIONACTIVEMONTHLYUSERS

@CAMILLAMARYROSE

300 HOURSOFVIDEOAREUPLOADEDTOYOUTUBEEVERYMINUTE

@CAMILLAMARYROSE

NOW,HOWDOWEGETYOURBRANDOUTTHERE?

@CAMILLAMARYROSE

TODAY:BUILDINGABRANDFORSOCIALMEDIA

DRIVINGSALES

GROWINGYOURCOMMUNITY

MANAGEYOURBRANDSSOCIALMEDIAWITH1-HOURADAY

INFLUENCERMARKETING

@CAMILLAMARYROSE

BRANDNEWBRANDS

FINDINGTHERIGHTHOME

BUILDINGABRANDFORSOCIALMEDIA

@CAMILLAMARYROSE

@CAMILLAMARYROSE

BUILDINGABRANDFORSOCIALMEDIAAREYOUDREAMINGUPABIGIDEAFORABRANDNEWBRAND?

AREYOULOOKFORAWAYTOMAKEYOURBRANDALITTLEMORE‘SOCIALMEDIAFRIENDLY’?

@CAMILLAMARYROSE

BUILDINGABRANDFORSOCIALMEDIAWHATARETHEVISUALQUESFORYOURBRAND?

WHATAREYOUCREATINGTHATYOURSOCIALFOLLOWERSCANSHARE?

@CAMILLAMARYROSE

FINDINGTHERIGHTHOME

BUILDINGABRANDFORSOCIALMEDIA

@CAMILLAMARYROSE

FACEBOOKKEYFEATURESFORABRAND

BUSINESSPAGE

AUDIENCEANALYTICS

PAIDADVERTISING

BUSINESSLISTING

@CAMILLAMARYROSE

FACEBOOKHOWYOURBRANDSHOULDBEHAVE

PREMIUMVISUALSTYLE

LINKPOSTSFORTRAFFIC

ALLOCATEAPAIDBUDGET

VIDEOFORAWARENESS

HAVEACONVERSATION

@CAMILLAMARYROSE

FACEBOOK

IAMWHOMYMOTHERAPPROVESOF.

@CAMILLAMARYROSE

INSTAGRAMKEYFEATURESFORABRAND

VISUALPLATFORM

GEOLOCATIONS

TAGGING&#HASHTAGS

INFLUENCERMARKETING

SHOPPING*COMINGSOON

@CAMILLAMARYROSE

INSTAGRAMHOWYOURBRANDSHOULDBEHAVE

BECONSISTANT

ENGAGEINACOMMUNITY

BEFABULOUS

EXPERIMENT

@CAMILLAMARYROSE

INSTAGRAM

IAMMYPASSION.HAVEYOUALSOSEENWHATI’VEHADFORBREAKFAST?

@CAMILLAMARYROSE

TWITTERKEYFEATURESFORABRAND

1-2-1CONVERSATION

EVENTASSOCIATION

PAIDADVERTISING

#REACH

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TWITTERHOWYOURBRANDSHOULDBEHAVE

BEREADYFORACOMPLAINT

INVESTIGATEHASHTAGS

THINKAHEADFOREVENTS

DEFINEAPURPOSE

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TWITTER

THISISMYOPINION,ASLONGASITDOESNOTGETMYFIRED.

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PINTERESTKEYFEATURESFORABRAND

SHAREIMAGESFROMSITE

DIRECTLINKTOSITE

@CAMILLAMARYROSE

PINTERESTHOWYOURBRANDSHOULDBEHAVE

OWNLIFEMOMENTS

DUPLICATE

GETCREATIVE

TRACKYOURLINKS

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PINTEREST

I’MBUSYCREATINGMYVISIONBOARDFORTHELIFEIWANT WILLHAVE.

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LINKEDINKEYFEATURESFORABRAND

BUSINESSPAGE

PERSONALPAGE

BLOGWITHNOTIFICATIONS

FORUMS

NEWSFEED

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LINKEDINHOWYOURBRANDSHOULDBEHAVE

PROFESSIONAL

COLLABORATIVE

THOUGHTLEADER

DRIVELEADS

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LINKEDIN

IAMMYJOBTITLE.

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VISUALFIRST TRAFFICDRIVING

#TRENDING

@CAMILLAMARYROSE

USER-GENERATED-CONTENT

UTILISINGPAIDADS

DRIVINGSALESWITHSOCIALMEDIA

@CAMILLAMARYROSE

USER-GENERATED-CONTENTMARKETINGJARGONTRANSLATION:

APICTURE,RATINGORREVIEWFROMABRANDFANORCUSTOMER.

@CAMILLAMARYROSE

@CAMILLAMARYROSE

“AFTERONLY18MONTHSINBUSINESSFRANKBODYWILLLIKELYEXCEED$20MILLIONINREVENUETHISYEAR”

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USER-GENERATED-CONTENTGENERATEASHAREABLEMOMENT

MAKEITEASYTOSHAREWITH#

RESHAREPOSTS

SAYTHANKYOU!

@CAMILLAMARYROSE

GENERATINGUSER-GENERATED-CONTENT

YOURTASKISTODRAWOUTTHEINSTAGRAM(ORCHANNELOFYOURCHOICE)THATYOURBRANDFANWOULDSHAREONTHEIROWNCHANNELS!

DON’TFORGETTHECOPYTOO….

@CAMILLAMARYROSE

NOW….

THEHOTTEST

RIGHTNOW

INFLUENCERS.

INFLUENCERS.

92%OFCONSUMERSTRUSTRECOMMENDATIONSFROMTHEIRIMMEDIATENETWORKOVERADVERTISEMENTS,INFLUENCER

MARKETINGENABLESBRANDSTOAUTHENTICALLYEXPANDTHEIRREACHANDENGAGETHEIRFANS.

SOURCE:DIGITALINTELLIGENCETODAY @CAMILLAMARYROSE

INFLUENCERS.

INFLUENCERMARKETINGRETURNS$6.85FOREVERYDOLLARSPENTONPAIDMEDIA.

SOURCE:PEWRESEARCHCENTER @CAMILLAMARYROSE

MICRO-INFLUENCERNOUN|MICRO·IN·FLU·ENCER

APERSONWHOHASGREATERTHANAVERAGEREACHORIMPACTTHROUGHWORD-OF-MOUTHINARELEVANTMARKETPLACE.MICRO-INFLUENCERSARENOTTRADITIONALCELEBRITIES,BUTRATHERINDIVIDUALSWHOWORKINTHEIRCATEGORYORARETRULYKNOWLEDGEABLE,PASSIONATEANDAUTHENTICANDARESEENASATRUSTEDSOURCEWHENITCOMESTORECOMMENDATIONS.

@CAMILLAMARYROSE

QUESTIONSTOASKYOURSELF,IFYOUAREANINFLUENCER

HOWCANYOUBEATHOUGHT-LEADER?

WHOCANYOUCOLLABORATEWITH?

HOWCANYOUGIVEBACKTOYOURMICROCOMMUNITY?

WHATVALUECANYOUADDTOABRAND?

@CAMILLAMARYROSE

QUESTIONSTOASKYOURSELF,IFYOUAREWORKINGWITHINFLUENCERS

HOWDIFFICULTISITFORTHEINFLUENCERTOCREATECONTENTABOUTYOURBRAND?

ISTHEREANATURALSYNERGYBETWEENYOURBRANDANDTHEINFLUENCER?

WHATREACTIONFROMTHEAUDIENCEAREYOULOOKINGFOR?

@CAMILLAMARYROSE

YOURTASK:BRAND INFLUENCER

HOWCOULDYOUPITCHTHEBENEFITSOFSHOWCASINGYOURBRANDTOANINFLUENCER?

LISTOUT3-5VALUEPOINTSYOUHAVETOOFFERABRAND.

WHATARETHEDIFFERENTWAYSYOUCANNATURALLYSHARETHEIRMESSAGE.

@CAMILLAMARYROSE

SO,HOWDOIGETMOREFOLLOWERS?


@CAMILLAMARYROSE



CONSISTENCY

@CAMILLAMARYROSE



PILOTPROGRAMMES

@CAMILLAMARYROSE

@CAMILLAMARYROSE



AUTHENTICITY

@CAMILLAMARYROSE



DON’TMAKECONTENT,DOCUMENT



GAINREACH!

USE#(UPTO30ONINSTAGRAM!)

JOINAMICROCOMMUNITY

BUILDYOUR‘SQUAD’

USEGEOLOCATIONS

COMMENTBACK!

@CAMILLAMARYROSE




AUTHENTICITY

PILOTPROGRAMMES

CONSISTENCY

GAINREACH!

@CAMILLAMARYROSE

GROWINGYOURCOMMUNITYLISTOUTHOWYOURBRANDCANTESTTHEBELOWGROWTHTACTICS:


AUTHENTICITY

PILOTPROGRAMMES

CONSISTENCY

@CAMILLAMARYROSE

ALRIGHT,NOWCANYOUDOITALLINANHOURADAY?

@CAMILLAMARYROSE

ROCKYOURSOCIALMEDIAWITH1-HOURADAY


BLOCKOUTMORNINGANDNIGHT

HAVEEVERYTHINGONYOURMOBILE!

BESELECTIVEOFYOURSOCIALCHANNELS

@CAMILLAMARYROSE

WHATYOUNEEDTOBECONSIDERING(ANDALITTLEEXAMPLE)

• PEAKPOSTINGTIMESFORYOURCHANNEL• WRITINGYOURCOPY(10MINS)• SELECTYOURIMAGE(15MINS)• POSTACROSSCHANNELS(20MINS)• RESPONDTOYOURCOMMUNITY(10MINS)• AFEWMOMENTSTOCHECKINBETWEEN(5 MINUTES)

@CAMILLAMARYROSE

FINALTASKWHATARETHREEPOINTSYOUCANDOTOMANAGEYOURSOCIALMEDIAWITH1-HOURADAY?


BLOCKOUTMORNINGANDNIGHT

HAVEEVERYTHINGONYOURMOBILE!

BESELECTIVEOFYOURSOCIALCHANNELS

@CAMILLAMARYROSE

THANKYOU!WITH @CAMILLAMARYROSE

[email protected]

Building Your Social Media for Success

Social Media

Transcript of Building Your Social Media for Success