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Building Your Personal BrandHolly Schor

Holly.schor@outplacing.com

Karen Austinkaren@jobing.com

Agenda

What is a Brand?Your Personal BrandPersonal Brand InventoryBuilding a Strong Personal BrandYour Personal Brand & Social MediaPersonal Brand Review

What is a Brand?

Name, Logo, Visual Elements/SymbolsPerceived Quality

Your perception of the brand

Brands We Know

Why do we buy certain brands? Competitive Advantage

Do you have a different perception of the brands? Loyalty?What is the risk of buying a certain brand versus another?Strong Brand = Strong $ales

How do you feel about a particular brand?

Your Personal Brand

So… you’re not Coke… what is in your brand?Your personal brand is a combination of:

YOU/your attitude, personality, skills, experience, etc.+ YOUR PACKAGING

including your personal presence, your bio, networking skills, a cover letter, resume, interview skills

+ YOUR SOCIAL MEDIA PRESENCEfacebook, twitter, Linkedin profilesOnline Job Board study in 2008 showed 22% of employers had searched for online profiles of their candidates and used them to influence their decisions, compared with 11% in 2006, with an additional 9% indicating that they planned to do so in the future.

Personal Brand Inventory

AttitudeHow do you approach…

PersonalityHow would peers (really) describe you?

SkillsWhat are you most frequently relied on to do or produce?

ExperienceWhat is your perceived level of expertise?

AppearanceWould your last employer use you as an example of how to present oneself professionally?

Visit: Google, Twitter, Linkedin & facebook

Building a Strong Personal Brand

Attitude is everythingClass, manners – Why they matterGeneration X and YOpportunity v. expectations – The value of being positive

Value addsInternships, apprenticeships, volunteeringWho you know… networking, professional associationsWork experience

Building a Strong Personal Brand

Know the needs of othersResearch is key

Why should an employer hire you or Why would someone want to do business with you?

What’s in for them?Givers Gain Philosophy

Network AppropriatelyTake cards ONLY from people that are relevant to youThink before connecting people

Your 30-Second CommercialYour 30-Second Commercial

Who are you?What qualities do you bring to the table?This is what I want to do?

Market Your Brand

Make contact with the people through:Personal introductions

Linkedin, facebook, twitter

PhoneEmail

Keep track of contactsBe respectful of peoples timeUnsolicited RecommendationsRemember when…

Receiving mail was excitingThere is power in a handwritten note

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Web 2.o & Branding

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Don’ts

Cyberstalk; contacts, clients, ex-girlfriendsUse it as traditional media/marketing

SpamFail to achieve buy inQuality, not quantity

Be afraid to engage

Your Brand & Social Media

Cisco Fatty TwitterCisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.

facebook Firings

What Message Does this Send?

Social Media Is Great!

The lines of business and personal are blurred, crossed, don’t exist anymore?Just be smart when using it

Do we need to know everything your doing?

Know your audienceAre you connected with people you work with?People you would like to work with?Clients?Your mom?

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Respond to and Answer Questions

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Ask Questions

Your Brand

So… you’re not Coke… what is in your brand?How do people perceive me?

Your personal brand is a combination of:YOU/your attitude, personality, skills, experience, etc.+ YOUR PACKAGING

including your personal presence, your bio, networking skills, a cover letter, resume, interview skills

+ YOUR SOCIAL MEDIA PRESENCEfacebook, twitter, Linkedin

Final Thoughts

Take control of your brand.Attitude, good or bad, is everything!Create or React

Perception is realityGivers GainUnderstand the needs of othersBe Organized

Send thank you notes and thank you tweetsand thank you comments on facebookWrite recommendations on Linkedin

Social Media is Great!Know your audience

Questions?

Thank you!Holly Schor, holly.schor@outplacing.comKaren Austin, karen@jobing.com