Building Hyperlinked Communities

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0

Building Hyperlinked Communities:

Tribes, Transparency &Transformation

Michael StephensDominican GSLIS

www.tametheweb.com | www.dom.edu/gslis

Defining Community

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.flickr.com/photos/pavelm/283910901

Communities are human systems given form by conversations that build relatedness.

Peter Block

http://www.flickr.com/photos/horizon/408517397

Social fabric is created one room at a time...

“Social aggregators that emerge from the Net when enough people carry on those public discussions long enough, with sufficient human feeling, to form webs of personal relationships in cyberspace.” (p. 5).Howard Rheingold (1993)

Human beings can’t help it: we need to belong.

SethGodinTribes: We Need You to Lead Us

A shared interest & a way to communicate.

Godin, p. 2

Tribes used to be local...

• Geography doesn’t matter anymore.

• New tools make it easy: Facebook, Ning, Twitter, etc.

• All is worthless if you don’t decide to lead.

Some are stuck.

• Archaic rules.

• Not only avoiding change but fighting against it.

• Fear: what will boss say? Get in trouble?

The Promise:

• Everyone in an organization can lead

• Individuals have more leverage than before

• The market rewards those organizations that change things

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.flickr.com/photos/smb_flickr/2123196801

Facebook VS the Fortune 500

• All ideas compete on an equal footing.

• Contribution counts for more than credentials.

• Hierarchies are natural, not prescribed.

• Leaders serve rather than preside.

• Power comes from sharing information, not hoarding it.

• Opinions compound and decisions are peer-reviewed.

• Groups are self-defining and -organizing.

http://blogs.wsj.com/digits/2009/03/25/the-facebook-generation-vs-the-fortune-500/

http://www.flickr.com/photos/thomashawk/419107007

Ways to Encourage the Tribe

Connect around a cause, a community or

a concept.

http://www.forumhome.org/

The focus is to connect teens in the Puget Sound area that care about the same social issues so that they can create positive change in their communities.

http://blogs.law.harvard.edu/digitalnatives/2008/12/02/pugetsoundofforg-makes-social-activism-easier-than-ever-before/

http://www.pugetsoundoff.org/

http://www.genre-x.com/ http://www.walkingpaper.org/944

http://www.genre-x.com/?p=401

Use Stories

http://www.socialcustomer.com/2008/04/reaching-out-fo.html http://mystarbucksidea.force.com

http://lib206.lib.wwu.edu/14days/ideas

A great library.

Why I love it:1. Friendly staff and lots of 'em.2. A large selection of books (2 stories, to be exact).3. Very clean, well-lit, fancy. It's like the Whole Foods of libraries.

Drawbacks: Lots of people love it and use it. Expect delays on the popular books you want...

http://ourstory.columbuslibrary.org/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.youtube.com/user/LDFargoLibrary

Be Transparent

Michael Casey | Michael Stephens | The Transparent Library | Creative Commons Attribution-Noncommercial-Share Alike 3.0

The TransparentLibrary

http://www.flickr.com/photos/mdumlao98/237755557/

Leverage the Social Tools

http://www.youtube.com/watch?v=6ILQrUrEWe8

http://www.businessinsider.com/chart-of-the-day-social-networking-sites-dominate-sharing-2009-7

http://blogs.forrester.com/groundswell/2008/10/new-2008-social.html

http://www.flickr.com/photos/25131367@N05/2955749197

http://www.flickr.com/photos/ltulib/3513845246

More than 300 million active usersMore than half of Facebook users are outside of collegeThe fastest growing demographic is those 35 years old and older

http://www.facebook.com/press/info.php?statistics

http://www.facebook.com/pages/Adelaide-City-Council-Libraries/24315192063

Remember the Mission

http://www.flickr.com/photos/guybrariang/2381377612/

Tame the Web | Michael Stephens | Dominican University GSLIS |Creative Commons Attribution-Noncommercial-Share Alike 3.0

http://www.darienlibrary.org/catalog/

http://theshiftedlibrarian.com/archives/2008/07/23/bibliocommons-goes-live.html

http://www.dublinonecityonebook.ie/

http://palatinelibraryteens.blogspot.com/

http://rosellelibrary.ning.com/

The Little Things count... ALOT.

http://www.briansolis.com/2008/08/introducing-conversation-prism.html

http://www.computerweekly.com/Articles/2009/03/27/235444/twitter-grows-3000-in-a-year.htm

Twitter has grown by more than 3,000% in the last year, according to figures from internet monitoring site Hitwise.

http://www.flickr.com/photos/ndm007/1425079226/

As of December 2008, 11% of online American adults said they used a service like Twitter or another service that allowed them to share updates about themselves or to see the updates of others

http://www.pewinternet.org/PPF/r/276/source/rss/report_display.asp

Emerging Tech & the Tribe

http://www.flickr.com/photos/ericajoy/2578677776/

http://www.flickr.com/photos/nic221/3879392868/

http://www.impactlab.com/2009/08/16/future-of-the-internet-on-a-mobile-device/

Be kind.

“The chief export of our libraries is kindness.”

Kate SheehanDarien Library

Trust them.

Faith is critical to all innovation.

Seth GodinTribes. p. 80

Value EVERY Member

http://www.flickr.com/photos/nomextra/165320894

All staff are encouraged to post, no matter their position.

http://www.yprlconnect.blogspot.com/

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.flickr.com/photos/pavelm/283910901

Communities are human systems given form by conversations that build relatedness.

Peter Block

Tame the Web | Michael Stephens | Dominican University GSLIS | Creative Commons Attribution-Noncommercial-Share Alike 3.0http://www.flickr.com/photos/pea_green/293802058

Michael Stephens

mstephens@dom.edu

mstephens7@mac.com

AIM: mstephens7mac

gslis.dom.edu

www.tametheweb.com

Building Hyperlinked Communities

Technology

Transcript of Building Hyperlinked Communities

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