Bit.ly/cb2014bk/

Build&Your&eCommerce&Content&Marketing&&Strategy&for&2014&&

To&Sell&24/7>Yulia&V&Smirnova.

Founder&of&CommerceBrain.com>eCommerce&marketing,&>

customer&acquisition&and&estore&optimization>&>

Bit.ly/cb2014bk/

Bit.ly/cb2014bk/

Content4Marketing4Benefits/

�  Brings ongoing free referrals

�  Engages interest & brings back attention

�  Offers insights about your customers

�  Amplifies paid customer acquisition campaigns

Bit.ly/cb2014bk/

•  JackThreads •  BirchBox •  ShopStyle •  OneKingsLane

•  VAT19 •  GardenGates •  Saatva Matrass •  Land of Nod

eCommerce4Sites4To4Watch/

Bit.ly/cb2014bk/

Results4You4Can4Get4/

�  15% of referral traffic from one dominant channel (VAT19, YouTube)

�  Up to 40% natural traffic (BirchBox) �  Higher volume and ROI in paid

Facebook / Twitter / LinkedIn marketing

Bit.ly/cb2014bk/

One4Kings4Lane/

Bit.ly/cb2014bk/

One4Kings4Lane/

Bit.ly/cb2014bk/

One4Kings4Lane/

Bit.ly/cb2014bk/

Garden4Gates4/

Bit.ly/cb2014bk/

Land4of4Nod/

Bit.ly/cb2014bk/

Saatva4Matrass/

Bit.ly/cb2014bk/

Saatva4Matrass/

Bit.ly/cb2014bk/

Content4Marketing4for4eCommerce4/�  Must be scalable/programmatic to matter

�  Can be a challenge from creative perspective

�  Must engage: inspire, bring attention and develop interest

�  Must be consistent with a balance of commerce and related interests topics

Bit.ly/cb2014bk/

BirchBox/

Source:&Shopify>

Bit.ly/cb2014bk/

How4To4Solve4For4Creative4Genius4&4Engagement4(2,43)/�  Observe & learn

from sites above and rising media

�  Curate topics

�  Use “Smart Marketing” Checklist

hUp://bit.ly/1mE0OF6/

Bit.ly/cb2014bk/

How4To4Solve4For4Consistency4&4Balance4(4)/Editorial&calendar&&(programming)>

Curation&team&or&tool&(relevance&&&ideas&pipeline)>

Smart&marketing&checklist&&&(quality&control)&>

Production&team&&(volume&that&maNers)&>

Bit.ly/cb2014bk/

What’s4Next?4/

�  Connect to Yulia for a free 20 min consultation o  contact@commercebrain.com

�  Also 2 day only promo o  Feb 27, the book is $13.99 45% OFF o  Feb 28, the book is $17.99 30% OFF o  Feb 28, 11PM back to $24.99

� Q & A