Build Your eCommerce Content Marketing Strategy for 2014
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Bit.ly/cb2014bk Build Your eCommerce Content Marketing Strategy for 2014 To Sell 24/7 Yulia V Smirnova Founder of CommerceBrain.com eCommerce marketing, customer acquisition and estore optimization Bit.ly/cb2014bk
description
The recently hosted eZdia webinar focused exclusively on growing an eCommerce business with a successful content marketing strategy. A popular event with a full audience on-the-line, the 30-minute webinar was packed full of good examples of success from innovative eCommerce companies who are leveraging content marketing to drive their business growth.
Transcript of Build Your eCommerce Content Marketing Strategy for 2014
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Build&Your&eCommerce&Content&Marketing&&Strategy&for&2014&&
To&Sell&24/7>Yulia&V&Smirnova.
Founder&of&CommerceBrain.com>eCommerce&marketing,&>
customer&acquisition&and&estore&optimization>&>
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Content4Marketing4Benefits/
� Brings ongoing free referrals
� Engages interest & brings back attention
� Offers insights about your customers
� Amplifies paid customer acquisition campaigns
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• JackThreads • BirchBox • ShopStyle • OneKingsLane
• VAT19 • GardenGates • Saatva Matrass • Land of Nod
eCommerce4Sites4To4Watch/
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Results4You4Can4Get4/
� 15% of referral traffic from one dominant channel (VAT19, YouTube)
� Up to 40% natural traffic (BirchBox) � Higher volume and ROI in paid
Facebook / Twitter / LinkedIn marketing
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One4Kings4Lane/
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One4Kings4Lane/
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One4Kings4Lane/
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Garden4Gates4/
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Land4of4Nod/
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Saatva4Matrass/
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Saatva4Matrass/
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Content4Marketing4for4eCommerce4/� Must be scalable/programmatic to matter
� Can be a challenge from creative perspective
� Must engage: inspire, bring attention and develop interest
� Must be consistent with a balance of commerce and related interests topics
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BirchBox/
Source:&Shopify>
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How4To4Solve4For4Creative4Genius4&4Engagement4(2,43)/� Observe & learn
from sites above and rising media
� Curate topics
� Use “Smart Marketing” Checklist
hUp://bit.ly/1mE0OF6/
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How4To4Solve4For4Consistency4&4Balance4(4)/Editorial&calendar&&(programming)>
Curation&team&or&tool&(relevance&&&ideas&pipeline)>
Smart&marketing&checklist&&&(quality&control)&>
Production&team&&(volume&that&maNers)&>
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What’s4Next?4/
� Connect to Yulia for a free 20 min consultation o [email protected]
� Also 2 day only promo o Feb 27, the book is $13.99 45% OFF o Feb 28, the book is $17.99 30% OFF o Feb 28, 11PM back to $24.99
� Q & A
