“We don’t always get it right but we always try our hardest”
BE BOLD
THINK HUMANBRAND RHYTHM
KNOW YOUR PLACENOBODY’S PERFECT
BE BOLD
EXISTING BRAND PLATFORM
THINK HUMAN
BRAND RHYTHM
KNOW YOUR PLACE
NOBODY’S PERFECT
BE BOLD
UPDATED PLATFORM
Human Lens
Brand Core
Flex Discretion Impulsiveness Fluidity
Unique Brand Rhythm
How do you interpret these?
BRAND MANAGER
Definition: Person who has marketing responsibilities to develop and execute marketing programs that increase brand identity and awareness for a specific product.
BRAND GUARDIANDefinition: Having their best interests at heart.