CES 2015The weird, the wireless, the web.

And what to make of it all.

First, some great resources

• Digital@Ogilvy’s CES2015 recap

Stylus CES 2015 reports

The 80s are back!

Ok, not exactly.

But pinball machines are.

“There’s something about the physical feel of an actual pinball machine that puts even the best mobile recreation to shame.”

“We’re seeing a resurgence in pinball,” — Stern PinBall president Gary Stern

Stern Pinball saw sales climb 32 percent in 2012 over the previous year. “People are just rediscovering what we are.”

Why does this matter?

-Vlad Savov, Sr Editor, Verge

We’re in the business of making love blossom—between the user and the brand.

And at CES this year, love blossomed through tactile, personal and good (ie useful & cool) new tech.

Trends7

CES Trend #1: From digital to

physical1

Smart Watches & Fitness Trackers Everywhere !• Fitness• Fashion• Utility

BeoSound Moment

Brings digital music to life through the senses

!Touch: Music player with touch wheel built into a real wood surface. !Sound: Plug iPhone or music player or stream, via Bluetooth, from any digital music service—Spotify, Deezer or YouTube. !Sight: Offers Moodwheel, a color wheel where the colors correspond to the mood of the music you want to play. !Experience: Design to play toward your intuitive music listening instincts rather than forcing you to learn a complicated interface.

Sony Desk Projector

Surfaces come alive with touch

Device that, when placed over a tabletop, can turn it into an interactive surface. Touching the projected image of an album cover cues up that artist's music, for example.

Texture

Color

New materials & consistencies, with trend towards organic tech, challenges our notion of what tech should look like and feel like

How do we engage our customers’ 5 senses in our digital brand experiences? !Q.

CES Trend #2: From consumer

to creator2

3D Printing Custom creations

Fashion

Instruments

Food

Hand-held 3D Printing Pen

Drones Custom content

AirDog & Zano Selfies on steroids

Auto-follow drones that enable new modes of content creation.AirDog: GoPro camera meets auto-follow drone. Zano: World’s most sophisticated nano drone-aerial photo and HD video capture platform. They track where you’re going, can operate by themselves, and enable you to focus on what you’re doing.

Does the role of the brand change when manufacturing happens en masse, when products can be personalized and produced at home? !Can brands become part of their customers’ supply chain? !How will brands have to think differently about content as more customers have the tools to become content producers?

Q.

CES Trend #3: From personal

products to personal services3

Robots

Meet Chihira Aiko32 yr old receptionist Bilingual Japanese/English Laughs, cries, sings, talks

!

Toshiba reimagines customer service via robots that offer: “Real heart-warming communications with human-like facial expression and with any possible body language.”

Benebot Shopping

assisted robot

Capable of having full conversations with customers. Comes equipped with numerous sensors, an LCD display screen for videos, and a laser to point customers in the right direction.

Sensors

Belty “Smart Belt” Sensor-equipped smart belt automatically adjusts itself throughout the day, depending on how much you’ve eaten and how much exercise you’ve done to compensate. It connects with an app that charts the data it collects throughout the day, sending feedback to the motors in the belt.

Refinery 29’s “Apartment of the Future” Style, Functionality, Technology

Whirlpool’s Interactive Kitchen of the Future 2.0

• Know what’s in your fridge

• Optimize freshness• Get recipes

recommended• Get advice from your

mom via video chat• Integrates with social

feeds and web browsing

• Manages daily or time-consuming tasks

• Directly saves energy/money

• Manages less-frequent or less time-consuming tasks

• Indirectly saves time/money

• Provides self-awareness data

• Enhances experience of product

Does the customer relationship change when brands orient more towards services than sales? !How can brands find new ways to be useful to their customers? !How might consumers use social and search differently when the web is embedded into their everyday appliances? !

Q.

But with sensors and personalized services, there

comes personal data…

And the challenge of data creation, capture,

use and protection loom large.

!

How should brands navigate the difficult issues of data privacy and security that sensors provoke?

Q.

Guess what wasn’t talked about at CES?

These innovations pushed consumers into a new world of

interface design. !

But this year at CES, these devices weren’t the main attraction.

!

User interface design took a dramatic new turn.

“The point of inspiration is the point of delivery.”

—Scott Burnett, Director of Global Consumer Electronics, IBM

The opportunity to inspire, to excite and to win the

affections of your customer begin at the point of entry—

the interface.

CES Trend #4: From beautiful to ‘invisible’ UI4

Embedded UI

Visijax Controlled by motion sensors on the arms of Visijax® Commuter range of jackets and a central computer built into the battery pack, iMASS™ allows you to automatically activate the LED amber turning signals by simply raising your arms as cyclists normally do. !This system makes signalling intuitive and visible in darkness to oncoming and following traffic. !A quick tap on the power button from the outside switches on the front and rear lights in slow flash mode.

Touch-free UI

Eye-tracking

The Eye Tribe SDK makes it possible for developers to design programs that allow users to control their devices just by looking at them. Imagine navigating a television with your eyes — selecting shows and operating your DVR without clicking a remote. Demos include gaming and online content access.!

Brain-controlled

Emotiv Insights headset enables users to use their own brainpower to participate in a car race propelling their car forward with their thoughts

Automated UI

Biometric Monitor —AmpStrip

!Comfortable, waterproof 24/7 heart-rate wearable that adheres to skin.

How can the brand story come to life in its UI? !

How does the customer experience change when interfaces become invisible? !

How can we think of interfaces as an opportunity to inspire?

Q.

CES Trend #5: From HD to 3D5

3D screens in new places

Audi Virtual Cockpit & MMI The car will feature lifelike 3-D graphics powered by Nvidia on two high-resolution screens, with one behind the steering wheel that is customizable. A large touchpad with eight programmable buttons on the center console make inputting addresses and accessing menus easier. Google Voice recognizes natural speech commands for placing calls or choosing song titles. The clincher is an optional rear entrainment system that features two HD tablets, both of which can be used outside the vehicle, just like an iPad.

Curved, super high-def displays

Samsung SUHD Curved Display

Uses quantum-dot technology to go beyond 4k.!Adds extra layer of extremely tiny crystals (20 atoms thick) that boosts color performance by as much as 30%.

VR that’s ready for mainstream use

Oculus Rift for Retail Sony & Oculus Rift expected to launch first retail devices in 2015

How does content change when more surfaces are video interfaces? !How does story telling change when images become 3D or immersive? !How might virtual reality help brands boost sales or convert customers? !

Q.

CES Trend #6: From Commute

to Commune6

The journey as a destination

Autonomous Cars & Placemaking

Mercedes-Benz F015 “Luxury in Motion” shows how the car of the future will not only be a means for getting from one point to another but also a usable space for entertainment or work as well as a platform for communication and interaction.

!

Body-driven transport

IO Hawk Personal Transporter

A self-balancing motorized personal transporter, similar to the Segway, the product is powered by batteries, motors and uses slight pressure from your feet to guide it where you want it to go. Its design enables users to instantly change how they interact with the space around them.

New systems of transport

Gogoro Smart Scooter Envisions a network of charging stations around cities; riders would pay a monthly subscription to use them. This subscription would replace a monthly gas budget.The Smartscooter links up with a rider’s smart phone via Bluetooth, allowing him or her to program the vehicle’s settings, download sound effects for start up and shut down, and even set light patterns for the LED headlights and taillights.!Gogoro makes commuting a customized pleasure for the rider.

How might autonomous cars impact a sense of place? !

Can brands make the (user) journey as much fun as the destination (product)? !

How can brands enable users to connect to each other along the journey? !

Q.

CES Trend #7: From Silo to Sync7

Mother & Motion Cookies A family of smart sensors that you can place around your home, monitored by a central product, that can perform functions, optimize settings and provide helpful data

Whirlpool Duet Connects with Nest to sync laundry to your life.

How might brands begin to think of product ecosystems—products that interact—instead of portfolios? !

What kinds of partnerships might benefit brands in a connected world?

Q.

That was a lot. Of things. Of questions. So here’s what you need to know in 30-seconds.

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Design is trending towards new materials, organic shapes, bright colors and noticeable textures. Brands should think about digital in the context of the 5 senses.

Feels good

UI is trending towards being unobtrusive and invisible. Brands can look to UI to inspire. !

Looks good

3D printing, drones, robots and visual technology are unleashing new creativity, new places for interaction, and may inspire new types of branded content.

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Works well

Sensors are turning the focus to data, user behavior and services. Efficiency trumps self-awareness. Brands have an opportunity to reframe the value exchange around service.

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Works well

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Innovations in transport will change our sense of place and movement. Brands have the opportunity to provide utility and fun along the way.

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Travels well

Integration breeds innovation in data security and brand partnerships. !

Plays well with others

That was probably more like a minute. But thanks!