Brand Next: A View
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A view through the looking glass. BRAND NEXT
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Transcript of Brand Next: A View
A view through the looking glass...
BRAND NEXT
Where we've come from
The Digital Age
Where we're headed
What this means for brands
THINK HUMAN
LEADER
JOKERCAREGIVER
Who is this brand?
Who is this brand?
What drives it?
Who is this brand?
What drives it?
What impression does it want to make?
Who is this brand?
What drives it?
How will it resonate with people and culture?
What impression does it want to make?
BRAND RHYTHM
We know who we are
They know who we are
We know who we are
They know who we are
We know who we are
Flex, Discretion, Impulsiveness, Fluidity
Brand Core
Flex Discretion Impulsiveness
Fluidity
Unique Brand Rhythm
KNOW YOUR PLACE
NOBODY'S PERFECT
“We don’t always get it right but we always try our hardest”
BE BOLD
THINK HUMANBRAND RHYTHM
KNOW YOUR PLACENOBODY’S PERFECT
BE BOLD
EXISTING BRAND PLATFORM
THINK HUMAN
BRAND RHYTHM
KNOW YOUR PLACE
NOBODY’S PERFECT
BE BOLD
UPDATED PLATFORM
Human Lens
Brand Core
Flex Discretion Impulsiveness Fluidity
Unique Brand Rhythm
How do you interpret these?
BRAND MANAGER
Definition: Person who has marketing responsibilities to develop and execute marketing programs that increase brand identity and awareness for a specific product.
BRAND GUARDIANDefinition: Having their best interests at heart.
