Steve Sue | BizGym Foundation | bizgym.org | Mark Loughridge

Brand It13 Tips + 5 Brand-Building Exercises

Prepared for MIT Launch Club

Brand = StoryDefinition

5 Tipsto a strong story

1

Step into their shoespoint-of-view is critical

Start with a bang...engage with emotions

2

… end with a Bigger Bang!

3

engage with emotions

Show me, don’t just tell me.connect with images

4

Walk softly & carry a big stick.don’t puff

5

6Less is more.

eliminate noise

Build ItLet’s build your brand!

Choose a MetaphorA picture is worth 1,000 words...

E1

Choose Theme Elementscolors, shapes, fonts

E2

Name ItName, URL & trademark™

7

Good Namesshort, intuitive, catchy, memorable,

.com, SEO keywords

8

Bad Nameslong, boring, CC blunders

9BadCamel!SpeedOfArt.comTherapistFinder.comAmericanScrapMetal.com

10URL “Depends”“.CO” if web-savvy target“.NET” if a NetworkLong URLs if findability isn’t important

Logo Iticons & avatar

11

Good Logovisual metaphor, simple, unique,

memorable, reverse, bitchin’

12

Bad Logocomplicated, halftones, acronyms

avatars & favicons

Go Square13

Create Your Logometaphor, simple, unique, memorable,

square, reverse, bitchin’

E4

Extend Your BrandSlogan, Jingle, Fragrance...

E5

That’s All Folks!available at slideshare.net

Steve Sue | BizGym Foundation | bizgym.org | Mark Loughridge