Brand It MIT Launch Club
Transcript of Brand It MIT Launch Club
Steve Sue | BizGym Foundation | bizgym.org | Mark Loughridge
Brand It13 Tips + 5 Brand-Building Exercises
Prepared for MIT Launch Club
Brand = StoryDefinition
5 Tipsto a strong story
1
Step into their shoespoint-of-view is critical
Start with a bang...engage with emotions
2
… end with a Bigger Bang!
3
engage with emotions
Show me, don’t just tell me.connect with images
4
Walk softly & carry a big stick.don’t puff
5
6Less is more.
eliminate noise
Build ItLet’s build your brand!
Choose a MetaphorA picture is worth 1,000 words...
E1
Choose Theme Elementscolors, shapes, fonts
E2
Name ItName, URL & trademark™
7
Good Namesshort, intuitive, catchy, memorable,
.com, SEO keywords
8
Bad Nameslong, boring, CC blunders
9BadCamel!SpeedOfArt.comTherapistFinder.comAmericanScrapMetal.com
10URL “Depends”“.CO” if web-savvy target“.NET” if a NetworkLong URLs if findability isn’t important
Logo Iticons & avatar
11
Good Logovisual metaphor, simple, unique,
memorable, reverse, bitchin’
12
Bad Logocomplicated, halftones, acronyms
avatars & favicons
Go Square13
Create Your Logometaphor, simple, unique, memorable,
square, reverse, bitchin’
E4
Extend Your BrandSlogan, Jingle, Fragrance...
E5
That’s All Folks!available at slideshare.net
Steve Sue | BizGym Foundation | bizgym.org | Mark Loughridge