SIP ME!!! FLAVOURED STRAWS

Group Members:

Iqra Tariq

Hubba Ijaz

Sumbal Anjum

Nida Akram

Fahad Saeed

PICK A STRAW, PAIR A FRIEND!

Introduction to the Idea

Flavored straws called “SIP ME” Unique Being Introduced for the First Time in

Pakistan Adds variety to regular drinks No Side Effects

Mission Statement

“SIP ME” is intended to bring a change in your regular drinks to give you a

refreshing new experience. Our vision is being best in quality and satisfying our

customers is our primary goal.

Setting Target Market

“Our primary targets will be children and teenagers” –Sip Me.

Market Segmentation

Dividing the consumers into groups

Division is done on different basis

Sip Me uses two basis for segmentation: Demographic

Behavioral Aspects

Market Segmentation

Demographic Segmentation: Children and teenagers

No gender segmentation

Aimed to all classes of society

Behavioral Segmentation: Taste

Quality

Product Differenciation

Product is something that satisfies our needs and wants

It is the basic element on which the company relies.

Products can be classified according to their usage, attributes, benefits and its users

Our company relies on its only product, “Sip Me”

Product Differenciation

Providing quality and different products

Providing value for money

“Sip Me” is an innovative product

Innovation helps in product differentiation

SIP ME!

Now in your locality!

So what are you waiting for go get it fast!

Pick a straw, Pair a friend

Pack of 100 straws for just RS: 350

S.W.O.T Analysis

Strengths:

Unique Product

No core competitors

Attractions for kids

Value for money

Certified quality product

Health Friendly

Weaknesses:

Low market share

Lack of experience

No customer base

S.W.O.T Analysis

Opportunities:

New product with no direct rivalry so there are chances to lead the market

Easy availability

Expansion in product range

Threats

Indirect competition with the flavored milk manufacturers who are giants in the market with huge customer base

Corporate social responsibility Health friendly products

Certified from medical associations

Plans of creating many employment opportunities at the time of expansion

THANKYOU FOR PICKING A STRAW AND PAIRING A FRIEND!