Breaking through the clutter

An Iconic cinema going experience

Powerful regional brand

Redefining the brand through creative packaging

360 degree stake holder branding

A Brave new conference The Texas Instruments

Internship program

Global Education in India

Nurturing Heroes

A brave new HR conference

A brave new HR conference

Whose business is people?

A brave new HR conference

A brave new HR conference

Nurturing Heroes

Taking the Employer Brand to Management Graduates …

Nurturing Heroes

Taking the Employer Brand to Management Graduates …

Nurturing Heroes

Taking the Employer Brand to Management Graduates …

The Texas Instruments Internship program

• Isteel is a Chennai-based construction grade steel manufacturer, now known for establishing itself as a premium brand in its cluttered category

• The challenge here was to make the brand relevant to every stakeholder, using economical, yet effective, marketing channels.

360 degree stakeholder branding

Quality home grade construction steel that would last for generations

Home OwnersHome Owners

Striking outdoor hoardings strategically placed across the city maximized reach and optimized media costs

360 degree stakeholder branding

Isteel Mobile Testing VanA novel concept of a mini-lab on wheels

to validate the promise of Quality. Contractors, architects and engineers could run quality tests on their steel at their construction sites. The van also doubled up as a mobile ad-canvas.

Contractors / Architects / Engineers /Bar Benders

The ‘forever partnership’ delivered through the “UngalUyirThozan” program that provided LIC Life Insurance policies to bar benders.Technical training, Meets & manuals on construction techniques by industry experts

360 degree stakeholder branding

An iconic in cinema experience

An iconic in cinema experience

“ Escape is going to be the hottest entertainment option in Chennai. It beats all the other cinemas” - User review, mouthshut.com

An iconic in cinema experience

An iconic in cinema experience

Developing a powerful regional brand

Hoardings in local language spread across key towns in AP

Developing a powerful regional brand

Use of popular local media such as radio to communicate quality and value for money proposition

Global Education in India

Packaging that would go unnoticed on shelf, began getting the notice of shoppers amongst the clutter

Redefining the brand through packaging

Redefining the brand through packaging

Web

We’ve designed each of these websites (even developed the logos for all the brands)

www.sathyamcinemas.com www.pronatureorganic.comwww.isteel.in

www.bluesteel.in www.hrconference2011.comwww.escapecinemas.com