Brand communication
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Breaking through the clutter An Iconic cinema going experience Powerful regional brand Redefining the brand through creative packaging 360 degree stake holder branding A Brave new conference The Texas Instruments Internship program Global Education in India Nurturing Heroes
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Brand communication
Transcript of Brand communication
Breaking through the clutter
An Iconic cinema going experience
Powerful regional brand
Redefining the brand through creative packaging
360 degree stake holder branding
A Brave new conference The Texas Instruments
Internship program
Global Education in India
Nurturing Heroes
A brave new HR conference
A brave new HR conference
Whose business is people?
A brave new HR conference
A brave new HR conference
Nurturing Heroes
Taking the Employer Brand to Management Graduates …
Nurturing Heroes
Taking the Employer Brand to Management Graduates …
Nurturing Heroes
Taking the Employer Brand to Management Graduates …
The Texas Instruments Internship program
• Isteel is a Chennai-based construction grade steel manufacturer, now known for establishing itself as a premium brand in its cluttered category
• The challenge here was to make the brand relevant to every stakeholder, using economical, yet effective, marketing channels.
360 degree stakeholder branding
Quality home grade construction steel that would last for generations
Home OwnersHome Owners
Striking outdoor hoardings strategically placed across the city maximized reach and optimized media costs
360 degree stakeholder branding
Isteel Mobile Testing VanA novel concept of a mini-lab on wheels
to validate the promise of Quality. Contractors, architects and engineers could run quality tests on their steel at their construction sites. The van also doubled up as a mobile ad-canvas.
Contractors / Architects / Engineers /Bar Benders
The ‘forever partnership’ delivered through the “UngalUyirThozan” program that provided LIC Life Insurance policies to bar benders.Technical training, Meets & manuals on construction techniques by industry experts
360 degree stakeholder branding
An iconic in cinema experience
An iconic in cinema experience
“ Escape is going to be the hottest entertainment option in Chennai. It beats all the other cinemas” - User review, mouthshut.com
An iconic in cinema experience
An iconic in cinema experience
Developing a powerful regional brand
Hoardings in local language spread across key towns in AP
Developing a powerful regional brand
Use of popular local media such as radio to communicate quality and value for money proposition
Global Education in India
Packaging that would go unnoticed on shelf, began getting the notice of shoppers amongst the clutter
Redefining the brand through packaging
Redefining the brand through packaging
Web
We’ve designed each of these websites (even developed the logos for all the brands)
www.sathyamcinemas.com www.pronatureorganic.comwww.isteel.in
www.bluesteel.in www.hrconference2011.comwww.escapecinemas.com
