BRAIN

BRAIN BRAWN BEAUTY  

Katerina Martchouk Creative Director, Writer  

Marketing ROI Software Branding

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Marketing ROI Software Thought Leadership

THE CEO-CMO DILEMMA

What CEOs Really Think of Marketing and What Senior Marketers Can Do About That

CE

O

CM

O

Don’t trust the marketing department’s work.

Say ROMI will be the primary measure of their

effectiveness

Believe marketing is disconnected from the company’s financial

realities. BUT,Feel insufficiently prepared to provide hard numbers.

Think marketing has continuously failed to prove that it generated actual business growth.

FROMTech CMO’s marketing

automation budgets increase

Think marketers misunderstand “ROI.”

Have reduced the scope of their marketing department.

AUTOMATION=

OF 2013 BUDGET

Want marketers to become 100% ROI-focused.

CMOs will partner with finance,

become data geeks, and establish

a center of excellence for

capturing data and turning it into

business insights.

Sources:fournaisegroup.com/CEOs-Do-Not-Trust-Marketers.asp?_fwaHound=14947961_18799_14947961_0_0_0_0fournaisegroup.com/CEOs-Marketers-Performance.aspIBM 2012 CMO Study IDC 2013 Chief Marketing Officer Predictions: Today's CMO Becomes Master of Data Web Conference, January 8, 2013Forrester B2B Marketing Trends and Predictions for 2012

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BRAIN BRAWN BEAUTY THANK YOU

katerina.martchouk@gmail.com612.308.6048

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