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Transcript of Brain_KM
BRAIN
BRAIN BRAWN BEAUTY
Katerina Martchouk Creative Director, Writer
Marketing ROI Software Branding
Designer: Brian Baker ©Winsper, Inc.
Marketing ROI Software Branding; Launch Website
Art Director: Brian Baker ©Winsper, Inc.
Marketing ROI Software Thought Leadership
THE CEO-CMO DILEMMA
What CEOs Really Think of Marketing and What Senior Marketers Can Do About That
CE
O
CM
O
Don’t trust the marketing department’s work.
Say ROMI will be the primary measure of their
effectiveness
Believe marketing is disconnected from the company’s financial
realities. BUT,Feel insufficiently prepared to provide hard numbers.
Think marketing has continuously failed to prove that it generated actual business growth.
FROMTech CMO’s marketing
automation budgets increase
Think marketers misunderstand “ROI.”
Have reduced the scope of their marketing department.
AUTOMATION=
OF 2013 BUDGET
Want marketers to become 100% ROI-focused.
CMOs will partner with finance,
become data geeks, and establish
a center of excellence for
capturing data and turning it into
business insights.
Sources:fournaisegroup.com/CEOs-Do-Not-Trust-Marketers.asp?_fwaHound=14947961_18799_14947961_0_0_0_0fournaisegroup.com/CEOs-Marketers-Performance.aspIBM 2012 CMO Study IDC 2013 Chief Marketing Officer Predictions: Today's CMO Becomes Master of Data Web Conference, January 8, 2013Forrester B2B Marketing Trends and Predictions for 2012
Presented by Black Ink, a division of Winsperwinsper.com/blackink
Art Directors: Brian Baker, Tyler French ©Winsper, Inc.
Agency re-branding Self-promotion Print
Red orBlack?Bottom line – it’s your choice. Prove how marketing is contributing to your business.
Get a custom marketing ROI Executive Report at winsper.com/ROI
©Winsper, Inc.
Agency re-branding
©Winsper, Inc.
MIT Sloan Executive Education Website Redesign
Art Director: Forrest Plassmann
MIT Sloan Executive Education Website Redesign (detail)
Art Director: Forrest Plassmann
MIT Sloan Executive Education Social
Art Director: Forrest Plassmann
MIT Sloan Executive Education Email Marketing
Art Director: Forrest Plassmann
Autotask Website Redesign
Art Director: Brian Baker
Autotask Website Redesign (detail)
Art Director: Brian Baker
Autotask Trade Print
Art Director: Brian Baker
Autotask User Conference
Art Director: Brian Baker