Post on 18-Jan-2017
1
2
THE TEAMThe Braingineers
Eva Lammers Research Executive
Max van Kaathoven Managing Partner / Founder
Roderick Reichenbach Managing Partner / Founder
Eltine van der Veer Research Consultant
Ivo Dijks Account manager
Marion Veth Research Intern
Daan Bolder Managing Partner
Joppe Vos Videoreport Animator
Cliff Vroegop Research Intern
95% OF OUR DECISION MAKING TAKES PLACE IN THE SUBCONSCIOUS MIND
But the insights used for optimzing are gathered with interviews and questionaires on a conscious level and diluted by socially desired responses
4
NEUROMARKETING RESEARCHEvidence based insights in subconscious customer experience
EEG Scan brain activity to measure emotions. Unbiased analytics showing frustration, engagement and excitement.
EYETRACKING Tracks focus and attention reference points
HEALTH PATCH Health patches to measure skin conduction, heart rate and perspiration to frame mental stress
PSYCHOLOGICAL ANALYSIS Elucidate findings to describe behaviour from social- and neuro psychological perspective
5
OUR SERVICESNeuromarketing insights
NEURO USABILITY Pinpoint unconscious bottlenecks to
improve usability and conversion
CUSTOMER EXPERIENCE What is the emotional experience of
your product, service or location
VIDEO RESEARCH Discover optimisations of video and TV commercials
CONSULTANCY Stay ahead with continuous improvements in customer experience
OUR CLIENTSWith focus on customer experience
6
NEURO USABILITY
NEURO USABILITY TESTOptimize conversion and user experience
8
PINPOINT BOTTLENECKS Pinpoint subconscious bottlenecks and discover evidence-based optimization opportunities on a emotional level.
EMOTION ANALYTICS Our unique research method uses unbiased data from EEG, eyetracking and psychological analysis to visualize engamement, attention and frustration.
CLEAR INSIGHTSEmotion analytics
9
EYETRACKING Eyetracking is a reference of the users’ focus during a test and create content visibility heatmaps
EEG EEG captures brain activity on miliseconds, Combined with eyetracking it is possible to pinpoint affects during the journey
NEURO FEEDBACK After completing the task, participants comment on significant findings from EEG
10
PERFORMANCE FLUENCYOptimize frustration points for higher conversion
Homepage Category page Product page Check out
THRESHOLD Accumulated frustration leads to exit
Real time frustration Subconscious frustration per page
Accumulated frustration Frustration build up
10% 20% 40% 15%PAGE EXITS
VIDEO RESEARCH
NEURO VIDEO TESTYour subtitle here
12
BRAND ASSOCIATIONS The emotional impact and effect of the video. What brand associations are consolidated in the memory
EDIT INPUT Use emotion analytics for optimizing the video
ALL YOU NEED IS LOVEConsolidatie van merk associaties
BRAND ASSOCIATIONS The emotional impact and effect of the video. What brand associations are consolidated in the memory
EFFECTS OF COMMERCIALS Effect van vooraandigingen, reclames en andere uitingen inzichtelijk maken
EDIT INPUT Use emotion analytics for optimizing the video
EXPERIENCE RESEARCH
16
www.braingineers.com email: daan@braingineers.com | +31 (0)6 2605 6150