BOLO2010 Baer

Post on 02-Nov-2014

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Faster! How real-time opportunities and crises are forever changing the roles of agencies

Transcript of BOLO2010 Baer

Faster! How Real-time Opportunities & Crises are Forever Changing the Role of Agencies

@jaybaer

Verification

Contemplation

Privacy

Expectations

“If I don’t get the support I need through phone or email, I use Facebook and Twitter to voice my complaint, since a ton of people will see it.

The company can’t ignore me then!”

Cartographer

Marketing

Legal

Operations

Customer Service

IT

“Dan is [expletive] devastated about Dawkins signing with Denver . . . Dam

Eagles R Retarded!!”

Scout

Interpreter

Interpreter

Interpreter

New Menu

Blog Post

Flickr Gallery

Slideshare

Yelp

Opening Night Party

Live Video

YouTube

Podcast

Contest

Politician

Unaware Aware Trial Repeat/Enthusiast Advocate

Firefighter

Listen

Acknowledge

Fight Fire with Water

Launch FAQ

“Thinking about getting a dedicated server? Try out @codero. Power outage this morning but handled it great.”

-@stevemcstud

“@Codero The outage this AM was a rough way to start the week, but the flow of info keeping us informed on progress was impressive”

- @decatech

Accountant

Awareness

Sales

Loyalty

Trainer

It’s Not a Threat… It’s an Opportunity

Jay BaerSocial Media Consultant to AgenciesConvinceandConvert.comNowRevolutionBook.com@jaybaer