BOLO2010 Weaver Smith

e. [email protected]. 888.355.0270www.thewhalehunters.com

Know Your MarketMeet Your MarketBeat Your Market

Dr. Barbara Weaver SmithFounder and President

© 2010 The Whale Hunters, LLC. All rights reserved.

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Know Your Market

• What is the standard market expectation for your services ?

– What everyone promises



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Meet Your Market

• Where do you excel in the standard services?

– Basic things you do better than your competitors



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Beat Your Market

• What is your unique difference?

– Something valuable that you do that your competitors don’t do or can’t do



5e. [email protected]. 888.355.0270www.thewhalehunters.com


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Rivers in the Ocean



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Find Your Rivers

• Where do you flow with the current

• Where do you flow with the current BUT faster, better, stronger

• Where do you flow best against the current?



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Examples

• What are agencies saying?

• How are they positioning their brands?

• What is distinctive in today’s market?



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Roundpeg

A full service marketing firm, serving the Indianapolis small business community, we create websites, press releases, newsletters and brochures to help you launch your ideas and most importantly, close sales!



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CIM Marketing Partners

Your purpose and responsibility is to be successful in your business endeavors. Our focus is to provide comprehensive planning, strategies and tactics to support that mission. Everything we recommend and implement for our clients is done with the overriding goal of improving and maximizing your company’s bottom-line results. Helping you identify and reach your goals and building long-term success. That’s our business, and it’s our team’s passion.



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Brandswag

Brandswag Corp. is focused on design, branding and social media marketing. With offices in Indianapolis and Oklahoma City, we help business owners connect with their customers and sustain profitability by presenting consistent images and messages in the world of social media (social networking or any other term you can possibly think of).



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Myrland Marketing

Specializing in helping firms, companies and associations grow their business by strengthening relationships with their clients through the strategic use of Social Media.



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Altimeter Group

Provides thought leadership, research, and consulting on digital strategies, with a core focus on how companies can leverage social and emerging technologies.”



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Ant’s Eye View

We concentrate on helping companies of all sizes understand and engage in customer collaboration, social media, and community building.



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The Conversation Group

The Conversation Group is a global consultancy broadly dedicated to the art, science, and practical application of social technologies. We’re enabling organizations around the world to radically scale their ability to discover, engage and collaborate with their constituencies, both inside and outside the enterprise.”



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Carrot Creative

is a new-media marketing agency located in DUMBO, Brooklyn, NY specializing in social media marketing and user experience design. We have the unique ability to take a project from the initial ideation stages to full scale application development all under one roof.



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Collective Bias

“The Wisdom of Connected Crowds – this is CollectiveBias, a partnership between us, consumers, brands, & retailers.”

CollectiveBias, of John Andrews, @GeekMommy and Walmart Moms fame, is a new social media company underneath the MARS Advertising umbrella.


http://engagebwe.com/engage/

http://www.marsusa.com/news/news_article.lasso?-Search=Action&-Table=NewsArticles&-Database=News&-KeyValue=87


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Crayon

is a strategic consultancy that helps its clients achieve positive change and impact by joining the conversation.



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Dachis Group

was created to unlock the value of social technologies for large corporate enterprises through its Social Business Design global advisory practice and technology implementation program



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Ignite

is the Original Social Media Agency ®. We’ve combined content developers, technologists, and social media strategists to form the Ignite team. Together, we keep up with trends, filter the noise, and help companies like yours put social media to work.



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The Kbuzz

is a Word of Mouth Marketing firm that creates and sustains buzz through word of mouth and social media marketing.”



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New Marketing Labs

is dedicated to solving your online marketing and social media challenges. They approach this in two ways, events and education (see Inbound Marketing Summit) and through guiding you and pitching in as a social media marketing agency.


http://inboundmarketingsummit.com/


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Mullen

is a social media agency rooted in strategy, public relations and a belief that creativity is as important as community.



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Shift Communications

is a fast-growing, national agency that lives at the intersection of Influencer Relations & Social Media. We measure our performance according to the impact that we have on driving your business forward.



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Undercurrent

is a think tank based in NYC that provides digitally-focused strategic planning, ideation, measurement, training, and advisement to global brands ready to engage a new generation of human beings that were “born digital.” Clients include Pepsi and Ford.



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We Are Social

a conversation agency. We help brands to listen, understand and engage in conversations in social media. We’re already helping Ford, Skype, Eurostar, The Economist, Absolut, Dunlop, Barclaycard and the WWF.



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Room 214

Room 214 uses social networking, online word of mouth and integrated search marketing to help companies get noticed, retain customers and continue growing.



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How to Conduct Your Brand Audit

• Collaborate• Study competitors’ messages• Group into

– Standard– Better than standard– Stand-Out

• Decide—do you have a stand out brand?



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Rivers in the Ocean Tool



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Whales Are Afraid of You! (Because You are Small)

The Four Big Whale Fears– Work—do the work for them– Conflict—get everyone on board– Change—emphasize similarities, then

opportunities– Mistakes—don’t LOOK small!



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What Does SMALL Look Like?



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Whale Fears Tool



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Bottom Line

What Does Differentiated Look Like?



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Avocet: Before and After

Avocet Communications is in the business of building customer count.

The success of our marketing communications, advertising, public relations and emerging media campaigns begins with strong strategic planning -- planning your SALE.

It is then, and only then, that we put that strategy into action and begin to create... something that is different...that stands out... that commands attention.



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Avocet--After



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Avocet, continues



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Sitewire



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Bigger Deals, Bigger CustomersJoin us Online or Face2Face

Join at www.thewhalehunters.com

Virtual Chapter for AgenciesExpert Series Calls

WebinarsTrain Your Team!


http://www.thewhalehunters.com/

BOLO2010 Weaver Smith

Business

Transcript of BOLO2010 Weaver Smith