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Hello

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Luis@lmjabreu

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Experience Designerand developer

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Beyond Emotion

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Beyond Cognition

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There

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is

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Empathy

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Not Empathic Design

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Responsibility

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Help People

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Design for People

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Not Businesses

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Because

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Not Every Solution

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Requires a Credit Card

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The Cure for Depression

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Isn’t Always a Pill

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The Cure for Exhaustion

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Isn’t a Coffee

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We Need to Break Our Mental Models

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We Need to Remember that

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If You’re Paid to

Create an App

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You Will Create An App

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Regardless of the Problem

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Cultural Issues Exist( money-based economy, fear of unemployment )

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We Can HelpDestroy the World

I'll tell you how

Taylor & Bobbi

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"The 22-year-old cried all night on a friend's couch."

— WSJ

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"I felt like someone had hit me in the stomach with a bat"

— Bobbi

janedoe12

Catherine Janeway on Facebook

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"I'm just glad I live in a state where it'd be illegal to fire me, somehow I didn't think through the potential consequences of G+ embedding itself ever deeper into stock Android stuff."

— Jane Doe

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Design For Social Responsibility

examples ahoy!

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“Current Balance” doesn't tell the whole story. Answer the question 'how much can I spend now?'

— Simple

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(military agenda, world-improving) wtfnasa.com

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"Software developers hold an exceptionally privileged place in society. …we fervently believe to whom much has been given, much is required."

— &yet

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Jawbone UPoffer insights

not pavlovian numbers

Insights

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- The data belongs to the user. We … have an obligation to protect it and use it responsibly. !

- Data can only be collected with explicit user permission. … !

- User must have a mechanism to disable access and to request that any collected data be deleted.

— UP API Documentation

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Nike+ data helps athletes know more - and do more. The Nike+ platform gives select partners access to the real activity data captured by the Nike+ FuelBand and Nike+ Running devices, used by millions of Nike+ users.

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Understand Peoplefor real

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Give What They Needbut…

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Not What They Wantstatus, competition, resource gathering

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pause

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So Why Does This Happen?

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Animalsbecause we are

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We're not rational

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We're not emotional

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We're a delicate mixof both

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We're Not Evilor have are wolves to each other

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Conditioningculture, habitat, interactions

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Cognitive Biases

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94+ Decision Making Biases

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25 Social Biases

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52 Memory Biases

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And more ;(like optical illusions, chatty body

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But we're amazingreally

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Because we're here.

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We're also not herespaaaaace!

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And… we are notor are we? But if nothing exists, then surely…

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We're Smarter Than Our (primal) selves

we can take control, be aware

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To Sum It Up

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Get Realit's not just about idealism

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We Need Moneyand sometimes we have to compromise

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Don't Manipulate People

Don’t.

Don’t.

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COKE

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or that.

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Cognition and Emotionare great tools but…

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Purpose is Kingpretty please?

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Cognitive Science Backdoor

use it responsibly ( fast food restaurant exploit )

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We're GateKeepers

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Change doesn't happen overnight

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Boiling a frogfor good or for worse

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Small innocent actions

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Mess things up

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Remember that.

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We need critical mass

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We need to remember how people are impacted

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Ethics are important to us as a society

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To cooperate and improve the world

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“[designer] will compromise up to a point but he refuses to budge on design principles he knows to be sound. Occasionally he may lose a client, but he rarely loses the client's respect”— Designing for People by Henry Dreyfuss

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Hope that doesn't come out as too unattainable but as

something you can act upon.

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ThanksYou Are Not So Smart

How Designers Destroyed The World Click Here to Save Everything