Negotiation: Perception, Cognition & Emotion

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(Lewicki, Saunders & Barry. 2011) Perception , Cognition, and Emotion

description

Siena Heights University graduate class on Negotiation as Process based on text (2011) from Lewicki, Saunders and Barry (McGraw-Hill).

Transcript of Negotiation: Perception, Cognition & Emotion

Page 1: Negotiation: Perception, Cognition & Emotion

(Lewicki, Saunders & Barry. 2011)

Perception, Cognition,

and Emotion

Page 2: Negotiation: Perception, Cognition & Emotion

(Lewicki, Saunders & Barry. 2011)

Perception, Cognition, Emotion

Social encounters build upon:

–Perception

–Cognition

• Framing

• Cognitive biases

–Emotion

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(Lewicki, Saunders & Barry. 2011)

Perception Process

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Perceptual Distortion

• Common errors:–Stereotyping–Halo effects–Selective

perception–Projection

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(Lewicki, Saunders & Barry. 2011)

Perceptual Distortion

Stereotyping

Halo Effects

Selective Perception

Project

Reality?

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Framing• Subjective way we evaluate and

make sense out of situations• Lead us to pursue or avoid

subsequent actions• Focus, shape and organize our

paradigms• Make sense of complex realities• Define a person, event or

process • Impart meaning and significance

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FramesTypes

• Substantive• Outcome• Aspiration• Process• Identity• Characterization• Loss-Gain

Use in Negotiations

Multiple Mismatches cause conflict Negotiate differently Specific with certain types

of issues Particular frames lead to

particular agreements Parties assume particular

frames for many reasons

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Interests Rights Power

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Frames Change as Talks Evolves

• Stock issues

• Best possible case

• Shifts and transitions

• Multiple agenda items

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Framing Summary• Define key issues and

discussion• Both sides• Somewhat controllable• Conversations change and

transform frames unpredictably, but controllably

• Some lead to certain types of processes and outcomes

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Cognitive Biases• Irrational escalation of

commitment• Mythical fixed-pie

beliefs• Anchoring and

adjustment• Issue framing and risk• Availability of

information

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Cognitive Biases• The winner’s curse• Overconfidence• The law of small

numbers• Self-serving biases• Endowment effect• Ignoring others’

cognitions• Reactive devaluation

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Managing Cognitive Biases

• Be aware of the negative aspects of these biases

• Discuss them in a structured manner within the team and with counterparts

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Mood or Emotion?

• Three distinct characteristics:–Specificity– Intensity–Duration

5-14

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Positive Emotions• Positive emotions – positive

consequences–Lead toward more integrative

processes–Create a positive attitude

toward the other side–Promote persistence–Fair procedures & favorable

social comparisons build positive feelings

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Negative Emotions

• Negative emotions - negative consequences–Lead to competitive or

distributive negotiations–Degrade situation analysis

adversely affecting outcomes–Conflict escalation–Retaliation–Not always

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Negative Emotions• Process may cause negativity

– A competitive mind-set– Impasses– The beginning of negotiation

• Effects aren’t absolute– Positive feelings - negative

outcomes– Negative feelings - beneficial

outcomes• Emotions can be used

strategically

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Are You in Control of You?