Beyond Email: A Modern Approach to Engaging a Distributed Workforce

2#EngageU

Beyond Email: A Modern Approach to Engaging a Distributed Workforce

Caryn TomerDigital Media and PR Manager

at Daugherty Business Solutions

@CarynTomer

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Communication Messages and Quality

Employees feelDrained

A knowledge worker spends most of the week gathering and communicating information:

Reading and answering email

Searching and gathering information

Communicating and collaborating internally

Communicating and collaborating externally

Publishing information

Actual Work: Managing projects and people, analyzing information, creating content, and other structured tasks

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The use of mobile to accomplish everyday tasks

is increasing — especially for working professionals.

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What inspired Daugherty to get started with employee

engagement and advocacy?

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Daugherty Business Solutions• Daugherty Business Solutions brings a

fresh approach to business consulting

• 30+ year history of working with public and private firms, Fortune 500 companies and startups

• Over 1,000 employees

• 6 office locations across the country

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How Did Daugherty Keep Employees Informed?

• Monthly and weekly email newsletters• Using Outlook to send emails• Too long; hard to read• No engagement analytics• Consultants onsite at clients’ offices found

it difficult to stay on top of company news and content

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“Email wasn’t effective in keeping our employees informed. We needed to find a better way to communicate to our team wherever they are.”

Caryn TomerDigital Media and

PR Manager at Daugherty Business

Solutions

@CarynTomer

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How did Daugherty address these employee communications

challenges?

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Introducing Team Daugherty

• Employee engagement program on desktop and mobile

• Communications hub for employees to find the latest company news and content

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Team Daugherty Goals• Keep employees in the know

about what is going on at the company as a whole

• Update employees on what is happening at their respective branches

• Inform employees of key client updates

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“The Team Daugherty app makes it easy for our employees to stay informed whether they’re in the office or not.”

Caryn TomerDigital Media and

PR Manager at Daugherty Business

Solutions

@CarynTomer

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What content is featured on Team Daugherty?

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Content Featured on Team Daugherty• Majority of content is non-shareable• Stories include:• Company updates • Client updates (Relevant news, sales wins, success

stories) • Messages from branch directors• Employee spotlight

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Content Featured on Team DaughertyCompany Updates Executive Notes Employee Spotlight

Corporate Social Responsibility

Culture

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Where Does the Content Come From?• Admin-curated content• Employee submissions• Feed content is automatically added to the program• Client social feeds – To stay updated on the latest client news and

updates• Relevant industry news feeds – To help employees be recognized as

thought leaders in their field • Company social feeds – To showcase company news, culture and events

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“By connecting client feeds, our sales team can walk into a client meeting armed with the latest information about that client. It’s a great resource for our sales team.”

Caryn TomerDigital Media and

PR Manager at Daugherty Business

Solutions

@CarynTomer

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How Do Employees Find the Right Content?• Content channels are broken

down by:• Home• Branch • Client • Recruiting • Sales• Start Up & Innovation

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“Content channels help employees easily find and consume the content that's important to them.”

Caryn TomerDigital Media and

PR Manager at Daugherty Business

Solutions

@CarynTomer

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What value do employees get out of being part of Team Daugherty?

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What’s In It for Daugherty Employees?• Simple and easy way to find and

consume the news and content they need to know today• Big improvement from old email

newsletters

• Push notifications and real-time feed keep employees informed

• News and updates are easily accessible via the mobile app

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“The employees love the app and how easy it is to use. Even our pickiest developers are impressed by it!”

Caryn TomerDigital Media and

PR Manager at Daugherty Business

Solutions

@CarynTomer

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What do you see for the future of Team Daugherty?

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What’s Next for Team Daugherty• Increase engagement and

participation• Developing more creative and engaging

content (video, podcasts, training, etc.)

• Involving branch managers with activation and content creation

• Integrating with intranet to increase readership

• Empowering employees to become brand champions

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“The success of our program hinges on our content. Our goal is to provide consumable and friendly content that our employees want to read.”

Caryn TomerDigital Media and

PR Manager at Daugherty Business

Solutions

@CarynTomer

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Tips for anyone thinking about getting started with an employee

engagement program?

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Tips for Getting Started

• Do your research and find a tool to tackle your communication challenges

• Develop content around what employees need to know

• Find a way to deliver real-time news and content directly to employees

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“Give employees the tools that will help them stay informed and, ultimately, be better at their jobs.”

Caryn TomerDigital Media and PR

Manager at Daugherty Business

Solutions

@CarynTomer

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The use of mobile to accomplish everyday tasks

is increasing — especially for working professionals.

#EngageU

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Create a Consumer Experience for EmployeesEmployee communication strategies that adapt to consumer expectations work better. The majority of your workforce wants to receive company information via a mobile app.• 82% of Millennials • 76% of Gen X• 54% of Baby Boomers

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Meet the Only Daily News App for WorkThe SocialChorus app connects employees to the latest news and company content to increase productivity, engagement and advocacy.

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Interested in Learning More?

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Download our Ebook!How to Buy SaaS Software: 4 Steps Every Communications Leader Needs to Knowhttp://bit.ly/howtobuysaas

Request a Customized Demo

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33#EngageU

Beyond Email: A Modern Approach to Engaging a Distributed Workforce

Caryn TomerDigital Media and PR Manager

at Daugherty Business Solutions

@CarynTomer

34

Thank You!