Beyond Email: A Modern Approach to Engaging a Distributed Workforce

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    21-Apr-2017
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Transcript of Beyond Email: A Modern Approach to Engaging a Distributed Workforce

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Beyond Email: A Modern Approach to Engaging a Distributed Workforce

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#EngageUBeyond Email: A Modern Approach to Engaging a Distributed WorkforceCaryn Tomer

Digital Media and PR Manager at Daugherty Business Solutions

@CarynTomer

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Communication Messages and QualityEmployees feelDrainedA knowledge worker spends most of the week gathering and communicating information:Reading and answering email

Searching and gathering information

Communicating and collaborating internally

Communicating and collaborating externally

Publishing information

Actual Work: Managing projects and people, analyzing information, creating content, and other structured tasks

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Dave Slide Move to Front

The use of mobile to accomplish everyday tasks is increasing especially for working professionals.#EngageU

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Move to front4

What inspired Daugherty to get started with employee engagement and advocacy?

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Daugherty Business SolutionsDaugherty Business Solutions brings a fresh approach to business consulting30+ year history of working with public and private firms, Fortune 500 companies and startupsOver 1,000 employees 6 office locations across the country#EngageU

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http://www.daugherty.com/about-us/

Works with a LOT of clients, helping them with a lot of different kinds of projectsLots of employees that are spread across the country6

How Did Daugherty Keep Employees Informed?Monthly and weekly email newslettersUsing Outlook to send emailsToo long; hard to readNo engagement analyticsConsultants onsite at clients offices found it difficult to stay on top of company news and content#EngageU

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#EngageUEmail wasnt effective in keeping our employees informed. We needed to find a better way to communicate to our team wherever they are.Caryn Tomer

Digital Media and PR Manager at Daugherty Business Solutions

@CarynTomer

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The SocialChorus app made it friendly and easy for employees to get company news and content

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How did Daugherty address these employee communications challenges?

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Introducing Team DaughertyEmployee engagement program on desktop and mobileCommunications hub for employees to find the latest company news and content#EngageU

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Show program on desktop and mobile

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Team Daugherty GoalsKeep employees in the know about what is going on at the company as a wholeUpdate employees on what is happening at their respective branches Inform employees of key client updates#EngageU

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Show program on desktop and mobile

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#EngageUThe Team Daugherty app makes it easy for our employees to stay informed whether theyre in the office or not.Caryn Tomer

Digital Media and PR Manager at Daugherty Business Solutions

@CarynTomer

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The SocialChorus app made it friendly and easy for employees to get company news and content

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What content is featured on Team Daugherty?

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Content Featured on Team DaughertyMajority of content is non-shareableStories include:Company updates Client updates (Relevant news, sales wins, success stories) Messages from branch directorsEmployee spotlight#EngageU

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Content channels are broken down by:HomeBranch Client Recruiting SalesStart Up & InnovationFeed Content:Client feeds: Stay in the know about whats going on with their clients Relevant Industry News Feeds: Thought Leadership/EducationCompany Feeds: Employee Engagement

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Content Featured on Team Daugherty

Company UpdatesExecutive NotesEmployee SpotlightCorporate Social ResponsibilityCulture

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Where Does the Content Come From?Admin-curated contentEmployee submissionsFeed content is automatically added to the programClient social feeds To stay updated on the latest client news and updatesRelevant industry news feeds To help employees be recognized as thought leaders in their field Company social feeds To showcase company news, culture and events#EngageU

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Over 50 Consultants that client gets their own channelAll other clients go into the Client: All Channel16

#EngageUBy connecting client feeds, our sales team can walk into a client meeting armed with the latest information about that client. Its a great resource for our sales team.Caryn Tomer

Digital Media and PR Manager at Daugherty Business Solutions

@CarynTomer

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Ability to pick and chooseGreat resource for client information better informed going into client meetings

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How Do Employees Find the Right Content?Content channels are broken down by:HomeBranch Client Recruiting SalesStart Up & Innovation#EngageU

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Content channels are broken down by:HomeBranch Client Recruiting SalesStart Up & InnovationFeed Content:Client feeds: Stay in the know about whats going on with their clients Relevant Industry News Feeds: Thought Leadership/EducationCompany Feeds: Employee Engagement

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#EngageUContent channels help employees easily find and consume the content that's important to them.Caryn Tomer

Digital Media and PR Manager at Daugherty Business Solutions

@CarynTomer

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Ability to pick and chooseGreat resource for client information better informed going into client meetings

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What value do employees get out of being part of Team Daugherty?

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Whats In It for Daugherty Employees?Simple and easy way to find and consume the news and content they need to know todayBig improvement from old email newslettersPush notifications and real-time feed keep employees informedNews and updates are easily accessible via the mobile app#EngageU

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#EngageUThe employees love the app and how easy it is to use. Even our pickiest developers are impressed by it!Caryn Tomer

Digital Media and PR Manager at Daugherty Business Solutions

@CarynTomer

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Even our pickiest developers are really impressed by the app.22

What do you see for the future of Team Daugherty?

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Whats Next for Team DaughertyIncrease engagement and participationDeveloping more creative and engaging content (video, podcasts, training, etc.)Involving branch managers with activation and content creationIntegrating with intranet to increase readershipEmpowering employees to become brand champions#EngageU

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Success of the program hinges on the content

Provide consumable, friendly content that they want to read

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#EngageUThe success of our program hinges on our content. Our goal is to provide consumable and friendly content that our employees want to read.Caryn Tomer

Digital Media and PR Manager at Daugherty Business Solutions

@CarynTomer

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Success of the program hinges on the content

Provide consumable, friendly content that they want to read.25

Tips for anyone thinking about getting started with an employee engagement program?

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Tips for Getting StartedDo your research and find a tool to tackle your communication challengesDevelop content around what employees need to know Find a way to deliver real-time news and content directly to employees#EngageU

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#EngageUGive employees the tools that will help them stay informed and, ultimately, be better at their jobs.Caryn Tomer

Digital Media and PR Manager at Daugherty Business Solutions

@CarynTomer

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Give your people the tools that will make it easy for them to stay informed and become brand champions.28

The use of mobile to accomplish everyday tasks is increasing especially for working professionals.#EngageU

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Move to front29

Create a Consumer Experience for EmployeesEmployee communication strategies that adapt to consumer expectations work better. The majority of your workforce wants to receive company information via a mobile app.82% of Millennials 76% of Gen X54% of Baby Boomers#EngageU

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Meet the Only Daily News App for WorkThe SocialChorus app connects employees to the latest news and company content to increase productivity, engagement and advocacy.

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Interested in Learning More?#EngageU

Download our Ebook!How to Buy SaaS Software: 4 Steps Every Communications Leader Needs to Knowhttp://bit.ly/howtobuysaasRequest a Customized Demo844.WRK2LFEhttp://www.socialchorus.com/tourinfo@socialchorus.com

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#EngageUBeyond Email: A Modern Approach to Engaging a Distributed WorkforceCaryn Tomer

Digital Media and PR Manager at Daugherty Business Solutions

@CarynTomer

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Thank You!

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