Students are Most Excited About…

1. Taking classes and topics I really enjoy

2. Getting a fresh start

3. Meeting new people

1. Managing my academic workload

2. Managing my finances

3. Paying off my tuition

Students are Most Concerned About…

The survey was conducted online with 525 English-speaking Canadian students aged 16 to 24 randomly selected from yconic’s proprietary online research panel. The survey was completed from July 14-21, 2015. Our credibility interval based on a non-probability sample is +/-4.3%, 19 times out of 20.

yconic operates Canada’s largest student help platform and youth-focused market research panel and works with partners to help them authentically engage with youth through Market Research and Insights, Digital Marketing Solutions and Talent Services. For more information, visit yconic.com.

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Compared to last year, 43% of students plan to spend more on back-to-school shopping this year.

of students will be employed

part-time this September.

will be unemployed.

School supplies (books, pens, paper, binders, etc.)

Living expenses (e.g. rent, bills, or utilities)

Groceries, food and beverage

Entertainment and social outings

Transportation to and from school

Clothing, shoes, or accessories

Total

Contrary to popular belief,

students will do the majority of

their shopping in-store vs. online.

What Students are Shopping for this Back-to-School Season

Where Students are Shopping this Back-to-School Season

of students are excited to go back to school this September 2015.…Yet more than half of students said they will have “just enough” or “will struggle to get by” financially.

School supplies (books, pens, paper, binders, etc.)94%

65%

52%

46%

43%

Clothing, shoes, accessories

Groceries for your home

Health or beauty products, toiletries

Transportation (city transit pass, a bike, a car)

Mass merchandise stores (e.g. Walmart)66%

58%

39%

38%

34%

Office supply store

Mall shops

Dollar stores & Thrift stores

Online retailers (e.g. Amazon.ca)

BUY

Back-to-School Shopping

43%

Back-to-School Budgeting

We asked students how much they’re planning to spend monthly on each of the following items.

$126

$786

$193

$86

$114

$80

$1,385

38%

37%

80%

Optimistic Outlook: New Beginnings Outweigh Student Stressors