Back to School Infographic: New Beginnings, Student Spending & Budgeting
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Students are Most Excited About… 1. Taking classes and topics I really enjoy 2. Getting a fresh start 3. Meeting new people 1. Managing my academic workload 2. Managing my finances 3. Paying off my tuition Students are Most Concerned About… The survey was conducted online with 525 English-speaking Canadian students aged 16 to 24 randomly selected from yconic’s proprietary online research panel. The survey was completed from July 14-21, 2015. Our credibility interval based on a non-probability sample is +/-4.3%, 19 mes out of 20. yconic operates Canada’s largest student help plaorm and youth-focused market research panel and works with partners to help them authencally engage with youth through Market Research and Insights, Digital Markeng Soluons and Talent Services. For more informaon, visit yconic.com. An infographic brought to you by Compared to last year, 43% of students plan to spend more on back-to-school shopping this year. of students will be employed part-time this September. will be unemployed. School supplies (books, pens, paper, binders, etc.) Living expenses (e.g. rent, bills, or utilities) Groceries, food and beverage Entertainment and social outings Transportation to and from school Clothing, shoes, or accessories Total Contrary to popular belief, students will do the majority of their shopping in-store vs. online. What Students are Shopping for this Back-to-School Season Where Students are Shopping this Back-to-School Season of students are excited to go back to school this September 2015. …Yet more than half of students said they will have “just enough” or “will struggle to get by” financially. School supplies (books, pens, paper, binders, etc.) 94% 65% 52% 46% 43% Clothing, shoes, accessories Groceries for your home Health or beauty products, toiletries Transportation (city transit pass, a bike, a car) Mass merchandise stores (e.g. Walmart) 66% 58% 39% 38% 34% Office supply store Mall shops Dollar stores & Thrift stores Online retailers (e.g. Amazon.ca) BUY Back-to-School Shopping 43% Back-to-School Budgeting We asked students how much they’re planning to spend monthly on each of the following items. $126 $786 $193 $86 $114 $80 $1,385 38% 37% 80% Optimistic Outlook: New Beginnings Outweigh Student Stressors
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Transcript of Back to School Infographic: New Beginnings, Student Spending & Budgeting
Students are Most Excited About…
1. Taking classes and topics I really enjoy
2. Getting a fresh start
3. Meeting new people
1. Managing my academic workload
2. Managing my finances
3. Paying off my tuition
Students are Most Concerned About…
The survey was conducted online with 525 English-speaking Canadian students aged 16 to 24 randomly selected from yconic’s proprietary online research panel. The survey was completed from July 14-21, 2015. Our credibility interval based on a non-probability sample is +/-4.3%, 19 times out of 20.
yconic operates Canada’s largest student help platform and youth-focused market research panel and works with partners to help them authentically engage with youth through Market Research and Insights, Digital Marketing Solutions and Talent Services. For more information, visit yconic.com.
An infographic brought to you by
Compared to last year, 43% of students plan to spend more on back-to-school shopping this year.
of students will be employed
part-time this September.
will be unemployed.
School supplies (books, pens, paper, binders, etc.)
Living expenses (e.g. rent, bills, or utilities)
Groceries, food and beverage
Entertainment and social outings
Transportation to and from school
Clothing, shoes, or accessories
Total
Contrary to popular belief,
students will do the majority of
their shopping in-store vs. online.
What Students are Shopping for this Back-to-School Season
Where Students are Shopping this Back-to-School Season
of students are excited to go back to school this September 2015.…Yet more than half of students said they will have “just enough” or “will struggle to get by” financially.
School supplies (books, pens, paper, binders, etc.)94%
65%
52%
46%
43%
Clothing, shoes, accessories
Groceries for your home
Health or beauty products, toiletries
Transportation (city transit pass, a bike, a car)
Mass merchandise stores (e.g. Walmart)66%
58%
39%
38%
34%
Office supply store
Mall shops
Dollar stores & Thrift stores
Online retailers (e.g. Amazon.ca)
BUY
Back-to-School Shopping
43%
Back-to-School Budgeting
We asked students how much they’re planning to spend monthly on each of the following items.
$126
$786
$193
$86
$114
$80
$1,385
38%
37%
80%
Optimistic Outlook: New Beginnings Outweigh Student Stressors
