Apps for BroadcastersAgency Perspective

How

important

is portable,

mobile

branding to

today’s

advertisers

Very.

Mobile devices take over

iOS39%

Symbian29%

Microsoft12%

BlackBerry6%

Android6%

Other8%

2010

iOS42%

Symbian20%

Microsoft8%

BlackBerry6%

Android18%

Other6%

2011

Source: Telsyte Smartphone Study 2010

Smart phones becoming the norm

2010

Estimated 6.2 million handsets

(31% of installed base of 20M)

2011

Estimated 10.4 million handsets

(52% of installed base of 20M)

Simultaneous Consumption

Rise of Social TV

Rise of Digitally Social TV

Advertisers speak with money

TV Print Online Radio OOH Cinema

Sp

en

d

2009 2010 2011E

Source: PHD Estimates and Ceasa historical Note: *Excluding Directories

What can

we learn

from

publishing’s

success in

applications

A lot.

Always in Beta

Measurement

Logout

Internet was built for engagement

Pass the Contagious Test

Where

do

advertisers

want to

go from

here

Get the basics

right.

Audiences, Data & Tracking

Go further.

Adding layers of measurement

Adding layers of measurement

Extending program engagement

Extending program engagement

Innovation and Talkability

Innovation and Talkability

Always evolve for the future

Notion

Email: info@designbynotion.com

Telephone: +353 1 4433830

thank

you.

lauren.oldham@phdnetwork.com